The Swiss Institution of Communication in Bern, Switzerland commissioned Kossmann.dejong to create a new permanent installation for the museum. The Museum of Communication in Bern, Switzerland, has recently undergone extensive renovations, and as part of those efforts, it is now home to a brand-new permanent installation that was developed by kossmann.dejong. Here, visitors may explore the intriguing and intricate world of communication. Visitors are encouraged to investigate the topic of communication in all of its facets by engaging with interactive displays, surprising objects, large-scale projections, and museum staff members acting in the role of “communicators.” At the same time, they are encouraged to apply what they have learned in their everyday lives. As they get more experience, they have a greater awareness of their own communication, the effect of big data, and the ongoing revolution in communication. The most difficult aspect was turning the non-specific concept of “communication” into a unified display at the show. And in order to accomplish this, an expert team from the museum came up with nine key questions, such as “why do I communicate? “, “which skills do I need to communicate? “, and “how do I live in a fast-changing world of communication?” These questions serve as the starting point for the design concept, and their answers will be used to accomplish the goal. These inquiries were organized by kossmann.dejong into several categories, which were then distributed over all three levels of the building. The “communicators” are perhaps the most important interactive elements in the new museum. These “communicators” are specially trained museum staff members who engage with the visitors and encourage communication between them. Although they play the roles of experts, guides, and actors, they are, first and foremost, just regular people. The communicators engage the guests in conversation by asking questions, telling jokes, and participating in challenges. The exhibition’s scenography was created with the intention of making these encounters easier. The search for personal answers to the important questions starts on the ground level at the registration area. Here, the slogan “it’s all about you” clearly sets the scene, and the visitor takes on the role of being in the center of attention. Upon entering the exhibition, guests are invited to go across a red carpet, which leads them to a section that features personal narratives contributed by Swiss individuals and which provides a historical portrayal of communication during all periods of life. At the same time, the red carpet creates a visual connection between a communication lab on one side of the room and a collage wall with one-of-a-kind artifacts on the other side of the room. In contrast to the collage wall, which provides visitors with an instructive visual experience, the lab engages and connects guests. They work together to solve a task, have dinner with some unfamiliar people, or take part in a film scenario. On the walls that surround the area, visitors have the opportunity to delve further into the central topics and engage in activities with the communicators, if they so want. Visitors, as they go through the exhibit, come into contact with the world of memories, continue to feel the influence of shared networks, and investigate ethical problems around the value of data storage and the seeming unlimited availability of it. The voyage comes to a close as they make their way through key turning points in the history of communication, and they are given a look into the future. kossman.dejong has been awarded the prestigious American Architecture Prize 2017 firm of the year award in recognition of their creative design strategy of changing spaces into chances for storytelling and social connections. This approach has helped the company win the award. This is the first time that the company has worked on a project in Switzerland. Visit the website at www.indiaartndesign.com to see the images.
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