The majority of today’s visitors who are seeking for hotels in the Philippines will almost certainly resort to the internet for guidance on where to stay and will also book their accommodations online. But in a world where more and more people rely on their mobile phones rather than desktop computers or laptops to remain connected and do jobs like these, how can hotels stay competitive? Hotels have begun to address this shift in the industry by launching mobile-friendly versions of their websites, which is one of the ways they are adapting to it. Prior to the rise in popularity of smartphones, the majority of hotel websites were designed to be seen on the bigger displays of a desktop computer or a laptop computer. Because the design of many of these older homepages are not optimized to be seen correctly on the smaller screen of a mobile device, site visitors may have difficulty readily comprehending the content that is provided on the site. Because of this, they are less likely to make online reservations with the hotel. If the website is responsive to mobile devices, the user experience for visitors making reservations will be the same regardless of whether they use a desktop computer or a mobile device. This is accomplished by designing a website layout that is responsive to the screen dimensions of the device. Other features on a site, such as online booking, have also been modified for use with mobile browsers. However, some hotels, particularly well-known brands, have taken things a step further and developed their very own apps just for the convenience of repeat guests. These applications, similar to those provided by online travel agencies (OTAs) such as Agoda and Expedia, let returning visitors to access information about the hotel and book rooms online in a simple manner. Notwithstanding this, they provide a plethora of additional specialized benefits. One hotel that fits this description is the Microtel Inn & Suites by Wyndham Philippines, which only recently released an app for Apple’s iOS operating system. The software was developed exclusively for the iPhone and iPad, and it has various capabilities, including the display of information on the amenities, facilities, and services provided by each microtel, which can be seen even when the device is not connected to the internet. In addition, the locations of all Microtel branches around the Philippines may be seen via a built-in option for Google Maps. There is also a link to the page where first-time visitors may join up for the Wyndham Rewards program, which can be seen on the website. It is ideal for vacationers who want to remain in the Philippines for a lengthy period of time and who desire to have a wonderful experience regardless of where they choose to stay. particularly considering that visitors can check microtel prices and book online with this app, sparing them the headache of having to hunt for the branch’s own website or dealing with an OTA. With the release of this ground-breaking software, it is clear that the race to dominate the mobile space in the hotel industry in the Philippines has officially begun. Despite this, it’s clear that the only person who comes out on top in this scenario is the customer, who benefits from easier access to information and more streamlined booking procedures.
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