BE SURE TO PUT SOME THOUGHT INTO THE VALENTINE’S DAY PRESENT YOU OFFER TO YOUR MOST TREASURED RECIPIENT.

The connections of love may be strengthened with Valentine’s Day presents! The fourteenth of February is a very significant day for couples in love. What could be a more fitting way to commemorate this significant day all across the globe than the exchange of gifts? Valentine’s Day gifts are in a league of their own when compared to other types of gifts given on other occasions. This is due to the fact that, as we all know, these gifts are meant to symbolize the love that exists between a couple as well as the romance that exists between them. Make sure that the valentine present you offer to the person you adore reveals the depth of your love for them and that the ties that you have with them are reflected in the gesture. There is a wide selection of possible gifts for Valentine’s Day, and in today’s ever-changing world, partners are going above and beyond to demonstrate their love for one another on this very important day. If, on the other hand, you are not very good at selecting presents and the strain of acquiring the appropriate Valentine’s Day present is getting the better of you, then you do not need to worry about either of these things anymore. This little essay will provide some timeless Valentine’s Day gift ideas that will make the recipient of your kind attention leap for joy. provider of business gifts for the United States Always choose presents that symbolize love and unity wherever possible. Tea candles in the form of hearts are a wonderful option to give to a Valentine’s Day date in the event that the recipient is not insensitive. In addition, there are many options to choose from that have the capacity to seem both pretty and charming at the same time. It is possible for you to put together a large gift basket that has a number of unique items that you have gathered in the hopes that your lover would find them to be of interest. This gift basket is a fantastic idea that is sure to blow the socks off of the person you care about the most. It is highly advised that you pick up a charming Valentine’s Day card for the one you love at the same time you make your purchase. Everyone enjoys receiving cards, and if you take the time to choose the ideal intimate card, you can ensure that Valentine’s Day will be one of the most memorable occasions for both your significant other and you. online gifts for businesses available in the USA Valentine’s Day is notoriously challenging for long-distance couples since they are unable to spend the holiday together. Nevertheless, despite the physical separation that exists between the two of you at this present moment, it is still possible to make the person you love feel cherished and special on this exact day. You may be sure that your loved one won’t be miserable on Valentine’s Day if all you do is send them valentine’s day gifts to india and sick on this very important day for love and adoration. All you have to do is send the presents, and you’ll have peace of mind. Valentine’s Day is a highly special day that should not be overlooked. Make every moment matter with thoughtful gifts! It is impossible to predict the miraculous effects that the ideal valentine’s day present may have on the couple’s connection.

ESENTIRE AND CREDENCE SECURITY HAVE FORMED A PARTNERSHIP TO ASSIST MEDIUM-SIZED BUSINESSES IN THE MIDDLE EAST IN THEIR FIGHT AGAINST CYBERCRIME.

Esentire has formed a partnership with credibility security to assist middle eastern companies of medium size in their fight against cybercrime. a press conference was held on March 14, 2016 in both Cambridge, Ontario and Dubai, United Arab Emirates. esentire, inc., a leader in active threat protectionTM solutions and managed security services, announced today that it has partnered with credence security, a leading provider of cybersecurity, digital forensics, and it technologies and solutions, to provide advanced cybersecurity capabilities and threat protection to mid-sized enterprises in parts of the emea region, specifically in the middle east and sub-saharan africa regions. This news comes on the heels of the recent introduction of esentire’s brand new global channel partner program, which covers all of asia pacific, emea, and north america. esentire has made an investment in the establishment of a security operations center that will help clients in the middle east and africa since the company is aware of the fact that security is a problem that affects businesses all over the world. “it is essential to partner with a company that is solely focused on cybersecurity, has strong technology and sales support capabilities, in-depth knowledge and understanding of the local market, and most importantly, relationships with resellers and end customers in the region,” said mark adams, vice president of channels for esentire. “as a new entrant in to the emea, it is essential to partner with a company that is solely focused on cybersecurity.” “as a value-added distributor, credibility security has the pre-requisites to assist us ‘tell the esentire story,’ and they will collaborate with us to provide best-in-class cybersecurity solutions to mid-sized organizations in the middle east and sub-saharan africa.” esentire is able to increase its market presence and acquire access to a significant portion of the emea market via its partnership with credence security. This enables esentire to link its service capabilities to partners and customers located in that area. credence security is able to further expand its offering of complementary security solutions via its partnership with esentire. This partnership also creates chances for credence security to develop its company with its current clients as well as add new customers. credence security will have dedicated resources that will be focused on providing pre-sales support to partners and end customers for esentire’s core portfolio of active threat protection services. These services include, but are not limited to: • network interceptortm – a proprietary network appliance that is delivered as a continuous managed service. • host interceptortm is a service that, when combined with network interceptor, may offer fundamental network containment capabilities. This is accomplished by working in combination with the network interceptor. • log sentrytm is a service that gathers, centralizes, and correlates key event log data from any network-attached equipment. This data can be accessed from anywhere. • Continuous Vulnerability Scanning (CVS) as a Managed Service Offered on a Continuous Basis. By maintaining an up-to-date list of systems that need patching and password changes, CVS gives the end customer the option to significantly cut down on the amount of time an attack may be used against them. “cyber-attacks such as phishing and watering hole attacks are growing more sophisticated by the day and can easily bypass traditional security technologies that focus on perimeter defense,” said garreth scott, director of sales for credence security. “These attacks can easily circumvent traditional security technologies because they focus on the perimeter.” “backed by esentire’s best-in-class technology solutions, skilled security analysts, threat intelligence team, and global network of sensors, we are now able to offer medium-sized enterprises in the middle east the most advanced cybersecurity-as-a-service available, ultimately assisting them in remaining one step ahead of the attackers.” Trusted security is also assisting esentire with its demand creation efforts, and it has already found many prospects for end users in the area. At the Gulf Information Security Expo & Conference (gisec), which will take place at the Dubai World Trade Centre from March 29-31, esentire and credence security will be exhibiting at booth b-140. about esentire inc. esentire® is an established leader in the field, protecting mid-sized enterprises against continually developing cyber threats that conventional security measures are unable to detect due to their ineffectiveness. esentire is able to provide an unrivaled, premium level service by combining people, process, and technology in order to identify, mitigate, and communicate complex cyber threats in real time, around the clock. esentire is the award-winning solution for security decision-makers in mid-size businesses, and it protects more than $3 trillion in assets under management (aum). esentire has been recognized on a number of occasions for providing outstanding service, and one of them is the hfm (hedge fund manager) service provider award (2013, 2014, 2015, 2016). In 2015, esentire was recognized by Deloitte as a technology fast 50tm and fast 500tm company. Additionally, esentire was listed in the study published by Gartner, Inc. titled “cool vendors in cloud security services.” If you would like further information, please go to www.esentire.com and follow @esentire on twitter. angela tuzzo of mrb public relations may be reached at the following number: +1 732-758.1100, extension 108; email: atuzzo@mrb-pr.com ###

YOUR OWN WELL-BEING, THE WELL-BEING OF YOUR WORKERS, AND THE WELL-BEING OF EVERYONE ELSE SHOULD ALWAYS BE YOUR NUMBER ONE PRIORITY.

When you are dealing with gasoline, the health and safety of everyone involved, including yourself, your staff, and everyone else, should always be your number one concern. If gasoline tanks or pipe systems are not functioning properly, this may have enormously detrimental impacts not just on health and safety but also on the ecosystem as a whole. For this reason, here at forecourt installation services, we provide our customers with a comprehensive selection of gasoline tank testing options. Make testing an integral element of the application you use to maintain your site. If appropriate tank testing is not carried out on a routine basis, it can result in a number of unfavorable outcomes, such as corrosion as a result of the additives that are present in fuels, contamination of watercourses as a result of pipework that has failed, and a reduction in the lifespan of both the tank and the pipework. You may not be aware of all that our testing services and expertise have to offer. In addition to checking the precision of tanks, we also provide testing of fuel line pressure, testing for the identification of hydrogen leaks, a non-destructive testing evaluation of tank wall thickness, and a great deal more. In addition to being able to undertake manned or unmanned tank inspections, we are also able to perform atex-approved camera checks on gasoline lines. No matter what kind of testing service you desire, at the end of the process, you will be provided with a comprehensive report that goes into great depth as well as a test certification. You may rely on us to meet all of your requirements for the tests. We have been working in this field for more than three years, and throughout that time we have worked hard to become one of the most well regarded fuel system experts in the United Kingdom. We strive to maintain the high quality of the work we do while also providing a service that is prompt and professional at all times. Our installation and maintenance services are adaptable for use in a variety of settings, including retail, commercial, residential, and maritime. Above ground and below ground, we provide pumps, tanks, gauges, fuel management systems, and piping for use with a variety of fuels, including petroleum, bio fuels, and kerosene. Our real concern extends to the health and safety of our customers, as well as that of our own personnel and everyone else present on our properties. Because of this, we have taken the necessary precautions to ensure everyone’s health and safety. To ensure that you have the ultimate level of comfort, everyone of our engineers is trained to the highest possible standards and has at least the following certifications: confined space training, cscs training, and ukpia training. Please do not hesitate to get in touch with our staff if you have any questions about the excellent ratings we have received for our testing services.

ESENTIRE HAS JUST RELEASED THEIR CLOUD-BASED DNS FIREWALL SERVICE.

With the help of cymon, the world’s biggest open threat intelligence feed, Esentire has introduced a cloud-based dns firewall solution for the purpose of managing endpoint security risks. san francisco, California, and Cambridge, Ontario, Canada – March 2, 2016 – esentire, Inc., a market leader in active threat protectionTM solutions and managed security services, has introduced esentire dns firewallTM to assist in the management of endpoint security risks. This is accomplished by the automated banning of the domains of known harmful websites. The entirely cloud-based solution offers advanced cyber protection for any device that is connected to the network. This protection can be utilized in the event that an unwary employee clicks on a malicious email link or an infected USB device tries to call home in order to deliver a harmful payload. dns firewall, which is powered by esentire’s active threat prevention service, feeds its whitelists and blacklists with data from cymonTM, the world’s biggest open threat intelligence aggregator of its sort. Cymon monitors malware, phishing, botnets, spam, and more by ingesting data from more than 180 sources on a daily basis and adds more than 20,000 distinct ips to its database on a daily basis. Benefits of using an esentire dns firewall include protecting any connected device from malware (desktops, laptops, mobile devices, point-of-sale terminals, etc.) and being independent of the operating system used. It prevents attacks in advance by blocking requests to millions of known dangerous domains, therefore expanding the perimeter of protection beyond the firewall. It safeguards against malware that utilizes changing IP addresses to elude detection by intercepting domain names, so preventing the spread of the infection. • provided as a fully managed service and monitored around the clock by the worldwide security operations center of esentire; includes managed alerts, investigation, and remedial help. • It is provided as a service and has no underlying infrastructure, so there is no need for users to install any hardware or software. As a result, users may be up and running in a matter of minutes. According to J. Paul Haynes, CEO of esentire, “esentire has been making major r&d expenditures in its cloud solutions capabilities, and dns firewall is a great example of a sophisticated cybersecurity solution built on elastic computing horsepower and worldwide distribution.” “the speed with which we can deploy it and start delivering value to consumers is incredibly exciting for us.” Users are automatically prevented from connecting unwittingly to known harmful websites by a dns firewall’s real-time threat detection, mitigation, and repair capabilities. It is now in the beta stage, and the complete service will be launched in the second quarter of 2016. Existing clients are encouraged to get in touch with their respective account managers in order to get further information on the incorporation of esentire dns firewall into their already established active threat protection services. Users who are interested in testing out the beta version of the solution may do so by visiting the following website: https://www.esentire.com/what-we-do/esentire-dns/. . esentire will demonstrate its dns firewall and cymon, its threat intelligence aggregator, at booth #s2315 (south expo) at the 2016 rsa conference, which will take place in san francisco, California, between the dates of February 29 and March 3. about esentire inc. esentire® is an established leader in the field, protecting mid-sized enterprises against continually developing cyber threats that conventional security measures are unable to detect due to their ineffectiveness. esentire is able to provide an unrivaled, premium level of service by combining people, process, and technology in order to identify, remediate, and communicate complex cyber threats in real time, 24 hours a day, seven days a week. esentire is the award-winning option for security decision-makers in mid-sized businesses, and it is responsible for the protection of more than $3 trillion in assets under management (aum). esentire has been recognized on a number of occasions for providing outstanding service, and one of them is the hfm (hedge fund manager) service provider award (2013, 2014, 2015). In 2015, esentire was recognized by Deloitte as a technology fast 50tm and fast 500tm company. Additionally, esentire was listed in the study published by Gartner, Inc. titled “cool vendors in cloud security services.” If you would like further information, please go to www.esentire.com and follow @esentire on twitter. Addressing defense against active threats Mid-sized businesses are protected from continually developing cyber assaults by esentire’s dynamic threat protectiontm solution. Traditional security defenses are unable to identify these attacks. Continuous monitoring, real-time threat identification, and containment technologies are all provided as a service by this platform, and human threat analysts are on hand 24 hours a day, seven days a week. esentire takes a different approach to traditional methods of security by integrating behavior-based analytics, quick remediation, and sophisticated threat intelligence. It’s possible that any of the product or service names mentioned here are trademarks owned by their respective companies. angela tuzzo at mrb public relations may be reached at +1 732-758.1100, extension 108, or by email at atuzzo@mrb-pr.com. Esentire Corporate Communications, Mandy Bachus +1 226.338.7135 mandy.bachus@esentire.com mandy.bachus@esentire.com ## ###

LEARN MORE ABOUT THE MUONG LO VALLEY.

Valley of the Muong Lo In the northwestern part of Vietnam, there is a location known as muong lo that is very fruitful and wealthy. The fields in this region are level, vast, and extend all the way to the horizon. The region is renowned across the nation for its “clear water and white rice,” in addition to its specialty tea shan, which is characterized by the ardent scent of glutinous tu le. The Hoang Lien Son Range completely envelops the town of Muong Lo, which is permanently shrouded in cloud cover. Muong Lo has a total population of 27,000 people and occupies an area of 3,000 hectares. It is home to 17 different ethnic groups and has a diverse population overall. whereby the Thai minority accounts for 44 percent of the population and whose culture is shrouded in mystery, which compels tourists to desire to learn more about it. In addition, the gentle words and lovely melodies of luon songs and xoe dance help to bring in a large number of visitors to muong lo. As one of the four valleys that are famous for beautiful scenery and fresh air in the north west region, muong lo field is ranked at the second best, only behind muong thanh in dien bien and ahead of muong than in than uyen, lai chau and muong tac in phu yen, son la. Muong thanh is located in dien bien, while muong lo field is located in muong than in than uyen, lai chau. Today, Muong Lo is considered a part of Nghia Lo Commune as well as other communes located within the Van Chan District. When seen from above, the Muong Lo field seems to be a large pan, while the land around it is hilly. During the spring, the fog here may grow rather dense. The terraced rice fields here have the appearance of golden carpets when harvest time rolls around. The black thai has called this location home for an extended period of time. According to the legendary account of the Thai people, two brothers named Tao Xuong and Tao Ngan discovered a location where they might establish a trade. tao xuong decided to settle in muong lo because he discovered that the area was rich in resources and included a water supply. He is considered to be the progenitor of the people of dark Thai descent. While Tao Ngan depended on Muong, who is now known as Muong Thanh, to construct the communities of the white Thai and mostly farm wet rice, Muong was in charge back then. muong lo’s signature dishes include: Both tu le sticky rice and muong lo regular rice have gained a great deal of popularity, not just in this area of Vietnam but also in many other parts of the country. In addition to its rice, Muong Lo is famous for its delectable and unique meals, the likes of which visitors simply cannot forget once they have tried them. This dish is a delicacy that is reserved for the most important visitors by the Thai residents of Muong Lo. moss may be prepared in a variety of ways, such as grilled moss, fried moss, and so on. But the meal that combines moss with a wide variety of spices, certain types of nuts, lemon leaves, ginger, garlic, pepper, a little bit of fatty pork, and finally finishes by being wrapped in a dong leaf is the one that stands out the most as being really one of a kind. Bring everything into the heated ashes and bury it there until all of the outer leaves are burned, after which you should dry everything on charcoal. dried flesh of the buffalo After being washed, buffalo meat is then sliced into pieces of 7 centimeters by 2 centimeters by 0.15 centimeters. After that, each piece will be pounded to make it more malleable. The next step is for the Thai people to cut lemon grass, ginger, garlic, and chilli nuts and place them in a large bowl. After that, they will combine the chopped ingredients with the meat and then leave them for two to three hours. Following that, individuals in Thailand will use cords to hang the meat from the ceiling of the kitchen. Because of the high temperature of the spices and the smoke coming from the stove, the meat will eventually get dry. After two to three months, the meat is safe for human consumption. However, in order to prepare the food for consumption, individuals must first grill it on the kitchen stove. If you consume the meat with the sauce that is created from fish sauce, lemon juice, garlic, chili pepper, and sugar, the meat will have a more savory flavor. In the tray of offerings brought by Thai people, there is always a portion of five-color steamed glutinous rice. This rice is composed of white rice that has been dyed in a variety of colors. The colors of “khu c?m”—green, red, purple, and yellow (khu c?m khiêu, khu c?m lanh, khu c?m lam, khu c?m luong…)—come from plants, leaves, and natural herbs that are not hazardous to the health of the people who consume it. The traditional Thai view is that there are five colors that together symbolize the hues of all the things in the world. Because of this, they have the intention of devoting to their ancestors or gods all that may be obtained from the heavens and the ground. On the other side, it also has an educational purpose, which is to teach youngsters to remember where they came from and to spend their lives in a way that honors their ancestors. Given that it is located 200 kilometers away from Hano, you have a number of options on how to get there. 1) Take an overnight bus departing from the My Dinh Bus Station; 2) Book a trip via the Adv Vietnam Motorcycle Tours and Dirtbike Travel website; or 3) Rent a motorcycle and ride it

ESENTIRE WAS NAMED THE WINNER OF THE HFM U.S. TECHNOLOGY AWARDS FOR THE BEST SECURITY SOLUTION.

The 2016 hfm u.s. technology awards named Esentire the winner of the best security solution award. These back-to-back victories underline Esentire’s status as a leader in asset management. The date is February 23, 2016, and the location is Cambridge, Ontario. esentire, inc., a market leader in active threat prevention systems and managed security services, made the announcement today that it was given the “best security solution” award by hfm as part of the 2016 United States Technology Awards. The annual awards acknowledge and honor hedge fund technology providers, as well as businesses with technology-heavy solutions and products, for their outstanding customer service and creative product development over the course of the previous year. At a ceremony held on February 22 in New York City, New York, the winners were revealed. Felix Knoll, Executive VP of Worldwide Sales for esentire, Accepted the Award on Behalf of His Company. “the financial sector is a foundation of the United States economy, and cybercriminals perceive financial institutions as profitable targets because of the high value assets they hold and their poor tolerance for risk. “it’s easy to see why it’s so important for hedge fund management companies to take a proactive approach in addressing cybersecurity threats,” said eldon sprickerhoff, founder and chief security strategist, esentire. “many firms lack the internal resources to devote to continuous cybersecurity management,” he said. “that’s why it’s so important for hedge fund management companies to take a proactive approach in addressing cybersecurity threats.” “we are thrilled to be recognized by hfm as top security solution,” said one of the company’s representatives, “as this award further highlights our continuing efforts in offering unsurpassed protection in the asset management arena.” esentire maintains its position as the leading managed cybersecurity supplier to alternative asset managers and hedge funds. In order to maintain this position, the company strives to continuously develop services that adapt to the many elements that influence the sector. The business offers management cybersecurity solutions that are specially tailored to meet the requirements of financial institutions, taking into account the assets they are tasked with protecting as well as the compliance standards they are required to meet. This guarantees that companies will always obtain the highest possible degree of threat protection that is currently available. about esentire inc. esentire® is an established leader in the field, protecting mid-sized enterprises against continually developing cyber threats that conventional security measures are unable to detect due to their ineffectiveness. esentire is able to provide an unrivaled, premium level service by combining people, process, and technology in order to identify, mitigate, and communicate complex cyber threats in real time, around the clock. esentire is the award-winning option for security decision-makers in mid-sized businesses, and it is responsible for the protection of more than $3 trillion in assets under management (aum). esentire has been recognized on a number of occasions for providing outstanding service, and one of them is the hfm (hedge fund manager) service provider award (2013, 2014, 2015). In 2015, esentire was recognized by Deloitte as a technology fast 50tm and fast 500tm company. Additionally, esentire was listed in the study published by Gartner, Inc. titled “cool vendors in cloud security services.” If you would like further information, please go to www.esentire.com and follow @esentire on twitter. Addressing defense against active threats Mid-sized businesses are protected from continually developing cyber assaults by esentire’s dynamic threat protectiontm solution. Traditional security defenses are unable to identify these attacks. Continuous monitoring, real-time threat identification, and containment technologies are all provided as a service by this platform, and human threat analysts are on hand 24 hours a day, seven days a week. esentire challenges historical security methodologies by integrating behavior-based analytics, quick remediation, and sophisticated threat intelligence. product or service names referenced in this article may be trademarks or registered trademarks of their respective owners. angela tuzzo at mrb public relations may be reached at +1 732-758.1100, extension 108, or by email at atuzzo@mrb-pr.com. Esentire Corporate Communications, Mandy Bachus +1 226.338.7135 mandy.bachus@esentire.com mandy.bachus@esentire.com

THE EFFICIENCY OF PC PITSTOP’S WHITELISTING WAS DEMONSTRATED IN A RECENT TEST CONDUCTED BY VIRUS BULLETIN

The efficiency of PC Pitstop’s whitelisting was shown in the most current virus bulletin test. In both preventative and reactive malware detection, PC Pitstop is head and shoulders above the competition. The 17th of February, 2016, in Sioux City, Iowa — PC Pitstop, the company that creates the only commercially available whitelisting security technology, has just announced that the modern threat protection software it sells, known as pc matic, has received the highest possible score on the rap (reactive and proactive) test in the most recent vb100 comparative review. PC-matic surpassed all other competitors, in both proactive and reactive techniques, with a score that was an average of 92.5 percent cumulatively (competition lagged between 4.5 percent and 67.4 percent behind). When it comes to preventing and responding to computer security issues, pc pitstop’s whitelisting approach is superior to its competitors’ blacklisting approach. This conclusion was reached after virus bulletin analyzed the ability of 21 different solutions to detect millions of malicious files. The results demonstrated that pc pitstop’s approach is superior. The whitelisting strategy used by pc matic was praised by virus bulletin for delivering “excellent detection rates.” Application control, also known as whitelisting, is discussed as an essential component of endpoint security in a recent report by Forrester. The report states that “it’s no mystery that antivirus (av) technologies are fighting a losing battle against an increasingly sophisticated malware threat landscape… Because of this, those who work in security need to think about adopting an alternative strategy, one that does not only depend on a signature blacklist that is becoming more difficult to administer. Application control, in all of its guises, provides endpoint security with a much-required value proposition. Testing facilities, such as Virus Bulletin, put a greater importance on avoiding the blocking of benign files (also known as false positives) than they do on correctly detecting malicious files (false negatives). The virus bulletin technique has a zero tolerance for false positives, which means that a product cannot pass the vb100 certification process if it has even one false positive out of a million. “at the same time, a product may make the incorrect identification of hundreds, if not thousands, of defective files as good files with no impact on ratings and certification. “We see this as a flaw in testing methodology,” said dodi glenn, vice president of cybersecurity at pc pitstop. “where these tests see a flaw in our.1 percent error rate or 99.9 percent whitelist accuracy rate, (which creates a false positive), we see this as a flaw in testing methodology,” said dodi glenn. “while it is acceptable – there is not a whitelisting technology like ours that stops all of the bad files and holds possibly good files till they are further assessed.” “it is understandable – there is no technology like ours that prevents all of the bad files.” Nothing that our customers want is hindered in any way, which is a significant improvement above the normal ineffectiveness of malware remedies. PC Matic uses a blacklist for scan and clean and a whitelist for real-time protection. The blacklist is updated every day via community sourcing, and the whitelist is used for real-time protection. When a file is prevented from being opened because it is not on the whitelist, a sample of the file is sent to the servers of PC Pitstop, where it is examined by a research team within twenty-four hours to determine if it is a new virus strain or whether the whitelist needs to be updated. In comparison to the risk of letting a potentially harmful file onto the computer where it may cause corruption, the possibility of a false positive occurring with pc matic is a one-time, small nuisance. When opposed to a strategy that uses blacklists, which causes interference with the user’s computer, this design has a less negative effect on the consumer. The current spike in malicious software has made it difficult for standard antivirus programs to keep up with the threat. Because typical blacklist detections may be readily sidestepped with only a few basic adjustments to the virus, this situation is a never-ending game of cat and mouse. Whitelisting restricts application execution to just those that have been validated as safe and trustworthy by an administrator. As a result, these problems are essentially eliminated. about the PC pitstop PC Pitstop has a proactive whitelisting strategy, which stops viruses, Trojan horses, and ransomware from infecting computers and encrypting user data. Pcmatic protects over a million of the most security-aware people; pcmatic pro protects major businesses and government organizations; and pcmatic msp supports both smbs and msps. pcmatic msp also helps small and medium-sized businesses. Whereas some solutions seek to prevent an ever-expanding list of all known cybercriminals while allowing everyone else access, PC Pitstop searches exclusively for programs that have been verified as safe. To get further details, please go to www.pcpitstop.com. It’s possible that any of the product or service names mentioned here are trademarks owned by their respective companies. Angela Tuzzo may be reached at 732-758-1100 extension 108 or atuzzo@mrb-pr.com if you have any questions about public relations.

THE BIRMINGHAM STREET STATION HAS QUICKLY BECOME THE CITY’S MOST RECOGNIZABLE LANDMARK.

Photos courtesy of javiercallejas.com; additional information courtesy of azpml The new street station in Birmingham, which was designed by Alejandro Zaera-Polo and his team from azpml, is an embodiment of the dynamic aspect of the railway motif… The purpose of contextually giving back to the spirit of Birmingham is for its new street station to produce an iconic architecture that, in addition to making an impression, will be able to communicate to the public the function of the building and the personality of its location at the very center of Birmingham city. The architectural expression of the concept has been inspired by the geometries of motion as well as the distortion of perception that is caused by motion. The bifurcating, undulating, and smooth forms of the track field have been transferred and embedded into the geometry of the building in order to ornate the city and to convey its historical character as a transportation hub, which is a place where multiple traffic systems, such as the famous canals, the roman roads, etc. converge and overlay one another. By explicitly replicating chosen portions of the urban environment surrounding the station, the design intends to stimulate a new sense of the urban settings that are located around the station. This new impression will hopefully be of greater significance. The design strategy attempts to re-establish coherence between form and expression throughout the re-organization of the building as well as the cladding of the outside of the structure. Both in terms of organization and appearance, the previous structure of the building was designed and constructed for a performance that is distinct from the one that is now being pursued. The design of the facade has been related to the exterior space because the cladding cannot be related to the interior of the building for practical reasons. This has made the building an instrument to intensify the perception of urban life in Birmingham’s inner city, as opposed to trying to reveal its inner structure. This method is a necessary progression of the modernist dogmas of transparency towards a more pragmatic and strategic approach, which is essential in order to face the complexity of current society. The birmingham new street station was designed to produce controlled reflection of the surrounding urban field. This was accomplished by transforming the external rain screen into a warping, reflective stainless steel surface. This allowed the station to reflect the once dark, now bright birmingham sky, the crowds of passengers, the trains entering and exiting the station, the hues of the sunset and sunrise, and other dynamic regimes present at the site. Large media panels designed in the form of eyes have been included into the building’s front in order to draw attention to the building’s four primary entryways. The field of reflections, which creates a consistent identity and serves as the exterior envelope of the building, differs on each side of the structure according to the possibilities that are available on those respective sides. if you would like to see some pictures of the station on indiaartndesign.com, please click here.

ESENTIRE HAS ANNOUNCED THE LAUNCH OF ITS CHANNEL PARTNER PROGRAM AS PART OF ITS ONGOING GLOBAL EXPANSION STRATEGY.

In order to facilitate Esentire’s worldwide expansion goal, the company has launched its channel partner program. channel program provides partners with the resources they need to be successful in the context of cyber threats The 9th of February, 2016, in Cambridge, Ontario — Today, esentire, Inc., a market leader in active threat prevention solutions and managed security services, announced the introduction of its new channel partner program as part of the company’s ongoing efforts to further its worldwide expansion plan. This news follows the previous statement made by esentire on the receipt of $19.5 million in capital, part of which would be spent into the company’s efforts to expand its worldwide channel. esentire’s partner program is an international program that covers north america, emea, and asia pacific. it offers multiple relationship opportunities that are aligned to partner business models, allowing partners to resell, refer opportunities, or incorporate esentire’s active threat protection service into their own products and services. Channel partners will have the chance to earn high margins and build long term recurring revenue streams as a result of the new initiative, which will ultimately result in increased profitability and market share. The benefits of the program include collaborative sales engagement, deal registration, co-marketing support and resources, training opportunities, access to esentire’s partner portal, and access to a channel systems engineer to assist partners in differentiating themselves from competitors, delivering greater value to customers, and taking advantage of new market opportunities. Companies are forced to manage the increasing risk and complexity of securing their precious assets as the cyber threat environment continues to expand, and as assaults on mid-sized firms continue to increase significantly. Customers with businesses of a medium size often depend on reliable partners for advice about which cybersecurity services would be most beneficial to their company. The esentire partner program is designed to encourage customer loyalty while also assisting consumers in obtaining the full protection they need from the partners with whom they are already familiar working. According to J. Paul Haynes, Chief Executive Officer of esentire, “our partners are a vital aspect of our success and continuing development trajectory.” “we have made significant investments in our new partner program in order to simplify the process for our mid-sized clients and to make available esentire’s market-leading security to an even greater number of enterprises.” “eze castle integration partnered with esentire because we share a common vision – to provide market-leading solutions and service to our joint customers,” said bob guilbert, managing director of eze castle integration, a leading cloud solution provider for financial services. eze castle integration is a cloud solution provider that specializes in providing solutions for financial institutions. “we have the tools, resources, and support needed to continue offering our clients the best cyber security protection in the market today, whether on premises, in the cloud, or a combination of the two thanks to esentire’s new partner program.” “esentire’s new partner program provides us with the tools, resources, and support needed to continue offering our clients the best cyber security protection in the market today.” “our new relationship with esentire provides prevalent with the opportunity to offer premier cyber security protection to our clients and take advantage of new business opportunities,” said joe compagno, general manager of prevalent security solutions. “our new relationship with esentire provides prevalent with the opportunity to offer premier cyber security protection to our clients.” “the active threat protection service offered by esentire, when coupled with prevalent’s lengthy history of providing clients with best-in-class security and compliance solutions, makes for an excellent alliance,” prevalent said. Visit https://www.esentire.com/partners/become-a-partner/ if you would like more information about esentire’s channel partner program or if you would like to become a partner. additional information about esentire inc. esentire® is an established leader in the field, protecting mid-sized enterprises against continually developing cyber threats that conventional security measures are unable to detect due to their ineffectiveness. esentire is able to provide an unrivaled, premium level service by combining people, process, and technology in order to identify, mitigate, and communicate complex cyber threats in real time, around the clock. esentire is the award-winning solution for security decision-makers in mid-size businesses, and it protects more than $2.5 trillion in assets under management (aum). esentire has been recognized on a number of occasions for providing outstanding service, and one of them is the hfm (hedge fund manager) service provider award (2013, 2014, 2015). In 2015, esentire was recognized by Deloitte as a technology fast 50tm and fast 500tm company. Additionally, esentire was listed in the study published by Gartner, Inc. titled “cool vendors in cloud security services.” If you would like further information, please go to www.esentire.com and follow @esentire on twitter. Addressing defense against active threats Mid-sized businesses are protected from continually developing cyber assaults by esentire’s dynamic threat protectiontm solution. Traditional security defenses are unable to identify these attacks. Continuous monitoring, real-time threat identification, and containment technologies are all provided as a service by this platform, and human threat analysts are on hand 24 hours a day, seven days a week. esentire takes a different approach to traditional methods of security by integrating behavior-based analytics, quick remediation, and sophisticated threat intelligence. It’s possible that any of the product or service names mentioned here are trademarks owned by their respective companies. angela tuzzo at mrb public relations may be reached at +1 732-758.1100, extension 108, or by email at atuzzo@mrb-pr.com. Esentire Corporate Communications, Mandy Bachus +1 226.338.7135 mandy.bachus@esentire.com mandy.bachus@esentire.com

EMBRACE SOCIAL MEDIA TO GET THE BEST POSSIBLE RETURN ON MARKETING INVESTMENT (ROM)

Marketers are determined to maintain their lead in the competition; but, running a firm successfully requires more than just determination alone. Those who are willing to change along with the passage of time and who are open to incorporating new concepts and technology are the ones who will be able to make their aspirations a reality. When it comes to the creation of a brand, marketing, promotion, and advertising will always play an essential part. Businesses that are able to successfully integrate through-the-line (ttl), above-the-line (atl), and below-the-line (btl) marketing strategies are the ones that emerge victorious and take the position of undisputed market leaders in their respective industries. Because of the emergence of television in the 1950s, the advertising business saw a historic breakthrough. As a result, advertisements were more dynamic and interactive than they had ever been before. The marketing and advertising sector has, after a period of 60 years, been witness to a significant paradigm shift; however, this time the transition was considerably more extensive than the alterations that took place nearly exactly half a century before. The market is undergoing change, and in this day and age of technology, firms are combining their use of social media with their through the line (ttl) marketing initiatives. The definitions of advertising, promotion, and public relations have been significantly shifted as a result of the proliferation of online media over the previous decade and the meteoric rise in popularity that it has experienced in recent years (pr). The advent of social media marketing (SMM) has resulted in the creation of brands that did not exist during the time of offline marketing; in addition, the implementation of this ground-breaking idea has resulted in a significant reduction in both the cost of conversions and the amount of time required to complete them. firm specializing on graphic design In the year 2015, it does not matter whether you are a sole proprietor running a small business or the CEO of a multinational conglomerate; if you do not have a strong presence in the online world and a respectable yearly marketing budget, your firm will not be able to survive. Your company’s success on the social media is just as significant as its performance on the stock markets. According to a recent study that was carried out by Nielsen, close to about forty percent of businesses are reducing their budgets for offline advertising and showing a greater interest in paid social media advertising along with free online promotion. Furthermore, according to the study, almost ninety eight percent of people use free social media tools. Consumers spend more time on social media platforms such as Facebook, Twitter, YouTube, LinkedIn, Pinterest, and Instagram than they do watching soap operas on television or reading magazines or newspapers while traveling. This trend is expected to continue in the foreseeable future. Therefore, in order to get the most possible advantages from digital communication channels, marketers need to place equal emphasis on free and paid promotional activities across a variety of online platforms in order to maximize their return on marketing investment (rom). In order for firms to successfully complete the work, they need to assemble a specialized SMM team. Integrated media tools have a lot of promise, and marketers that have a solid business sense and a lot of knowledge are better able to realize that potential, regardless of the industry, product, or market dynamics.

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