Crisp-finish cotton, cotton-silk, or mercerized cotton textiles are used to make mangalagiri handloom sarees. They have carved out a place for themselves as textiles with a distinct appeal because to their brilliant color combinations, nizam motifs, and thick borders made of gold thread or zari. Mangalagiri is a component of the Vijayawada metropolitan agglomeration and is situated between Guntur and Vijayawada on the national route that connects Chennai and Kolkata. The fabric is embellished with typical nizam motifs, thick gold thread or zari borders, and plain pallus with mono- or multi-colored stripes. The cotton saree’s beauty is enhanced with a variety of designs, such as leaves, mangos, parrots, and gold coins. On the mangalagiri cotton sari, embroidery and printing patterns are now in vogue. count, which is determined by the number of threads in the warp and weft per square inch, is a measure of a saree’s fineness. Soft woven fabric typically has a count of 80–80. Counts vary from 40 (coarse) to 120 (very fine). Prices start at rs 60 to rs 70 per meter and may even exceed rs 1000 depending on the intricate details involved in its creation. Mangalagiri, which takes its name from the words mangala (good fortune) and giri, is the result of (hill). There are three Narayan Swamy temples in Mangalagiri, and a widely held custom holds that anybody ascending the hill to worship there will undoubtedly purchase a saree before leaving the area. A mangalgiri saree is distinguished by a few particular qualities. Generally speaking, the body of the all-season cloth is smooth and comfy with no patterns on it. It is renowned for having seamless weaving as well. There is a rare kind of saree known as the missing thread variation. The fabric is embellished with typical nizam motifs, thick gold thread or zari borders, and plain pallus with mono- or multi-colored stripes. The cotton saree’s beauty is enhanced with a variety of designs, such as leaves, mangos, parrots, and gold coins. They seem more exquisite when the mangalagiri cotton sari has embroidered and printing work on it. a customary profession that involves whole families, it is information shared and transmitted from generation to generation by experimentation and experience. Mangalagiri weavers have a strong commitment to their art. They are also well-aware of current market trends. They are arranged into cooperatives and adapt their weaves to meet the needs of the market. The mangalagiri handlooms’ geographical indicator (gi) designation this year has brought much-needed solace to the plight of the weavers. It was already problematic enough that the high cost of raw materials was compounded by fake products and adjacent local businesses labeling their products as mangalagiri handlooms even though their textiles lacked the typical quality. Since the real textiles seemed more expensive, the market’s reaction was also muted. This caused the traditional handloom sector to produce poorly and lose experienced people. Gi certification is only given for products with unique attributes or those with a special reputation based on their place of origin. It is not applicable to food that is produced using conventional procedures. Mangalagiri handlooms and textiles are branded with a registered logo. The market for these sarees will grow even more with the GI grant. It is projected that the present turnover might at least double in the next years, assuming that the existing circumstances are sustained for the next three to four years at the very least. About the writer: The writer is a young woman who works as a freelancer with a focus on ethnic textiles, particularly sarees. Her expertise in ethnic sarees is extensive and well-appreciated. She has a fondness for traveling at whim and to ethnic locations in particular. You might reach her at 040-64555251 or press@unnatisilks.com.
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