From bringing website redesign ideas to life to improving interaction on social media, the team at evision media is passionate about assisting small company owners in rebranding their companies. This is why they have created a case study on creative sleep solutions in Surrey. The reason for this is not only because we are enthusiastic about the job, but also since we take great pleasure in seeing the success of our business owners. Now, I am aware that it is almost absurd to bring up how difficult the year 2020 has been for small enterprises. I doubt that you haven’t heard that a million times before! However, the fact that it was such a challenging year for a great number of small companies made the rebranding work that we are doing for a small firm, such as new sleep solutions, that much more significant. There was no evidence that the original website for revolutionary sleep treatments was generating or growing the number of leads or sales. They used a shopping cart system that was difficult to operate and was notoriously difficult to use. The site had a design that was out of date and lacked appealing search engine optimization material. They did not make any mention of their principles or their strategy that is centered on health, which are the things that differentiate them from the big-box businesses. Dave and Terry have also been employing more conventional advertising strategies in the past, such as radio, television, print, and even advertisements on boards at Rogers Arena, in order to gain the attention of supporters of the Canadian national hockey team. Due to a multitude of technical and marketing/branding challenges, they were not able to generate any revenues via their web platform. Because of the pandemic, people were unable to make purchases at stores, something they had been doing before to the outbreak of the COVID-19 virus. It was necessary to quickly pivot and construct a powerful e-commerce website in addition to implementing a new online marketing approach in order to provide unique sleep solutions. As it was time for a new strategy, we decided to update the brand of revolutionary sleep solutions in order to provide them with an advantage over their competitors moving forward into the year 2021. overhaul of the whole brand as well as the website. We made certain that the branding of revolutionary sleep solutions was consistent and engaging throughout all of the pages of the website, from the logo to the product pages. We began by doing a comprehensive brand study, as we do with each and every one of our clients, in order to determine their unique selling proposition (USP), target demographic, corporate vision, brand positioning, and other aspects of their brand. After doing this study, it became clear that they needed to give their current logo a brand revamp. Not only was it out of date, but it did not convey the positive mood that was necessary in order to differentiate themselves from other vendors of mattresses and beds. In order to ensure that the final design was one that David and Terry enjoyed and that effectively reflected their brand strategy, the process of redesigning the logo was a collaborative one. David and Terry were involved in every stage of the project. Developing a new motto for the firm was another one of our projects for redesigning the website. This was done in order to separate the company from its big-box rivals. “sleep healthier. live better” was the winning phrase because the proprietors take great satisfaction in offering items that are natural, organic, and created in Canada wherever it is feasible to do so without sacrificing quality. Next, we had to establish our website’s technical specifications, do a keyword analysis, and create mock-ups of the website. A layout that demonstrates the components that will be included on a web page is called a mock-up. You don’t simply start the process of constructing menus, throwing on graphics, and putting in links on a live page! It is essential for proprietors of small businesses to be aware that there is a great deal more to a website makeover than just selecting the colors of the logo and the size of the fonts! Taking into account the user experience, for instance, is a significant portion of the implementation process. To ensure that customers have a pleasant experience while they are on the site, what kind of process flow will they go through? During the process of designing and creating the cutting-edge website, we wanted to make certain that site visitors are instantly aware that they are in the correct location and that they are able to locate the items that they want with ease. Moreover, it is essential to make certain that a website appears well on all devices, ranging from desktop computers to mobile phones. On your computer, the photos and text sizes may seem to be fine, but on a phone screen, they may break or appear to be too crowded. Although there is a significant amount of creativity involved in putting website redesign ideas into action, a significant portion of your success is dependent on the quality of the web development that you have done. As a result of the fact that we do not make use of pre-made templates, themes that are bought, or do-it-yourself site builders from third parties, our customers are certain that they will get the highest quality website that will flawlessly reflect their business. For the purpose of the shopping cart system, the cutting-edge website was constructed in WordPress with the assistance of a specialized woocommerce plugin. Additionally, we included ongoing communication for the purpose of list development, as well as the capability to send abandoned cart emails to customers who leave the website without completing their purchase from the cart. According to what you can observe, rebranding your company is not a do-it-yourself activity unless you are an expert in marketing, technology, or design. There are an excessive number of significant aspects of branding, programming, and execution available for consideration. You should really consider working with a competent web design and development business that offers a broad range of services, regardless of the sector in which you operate. ~~~~~ learn more about the significance of brand message for the redesign of a website that is successful. If you’ve ever visited someone’s website, you’ve probably had the feeling that something was just… odd. Alternatively, you could have been abruptly turned off without even being aware of the reason. It is quite likely that you soon went back to locate a website belonging to a rival, where you had a greater sense of comfort and security. Should you fail to pay attention to how you come across to your target audience, it is possible that your visitors may experience the identical feelings. Therefore, prior to redesigning your website, it is essential to determine the manner in which your brand is represented. I am going to discuss with you in this article five questions that you need to answer in order to define the brand identity of your company and to get the most successful website that you can possibly develop. See our website for more reading. ~~~~~ Copywriting that is captivating and focused on benefits. People will not purchase from a small company if the copy is too focused on product specifications or if it does not have a narrative that is consistent throughout. It is only when you begin to discuss the reasons why someone might desire what you are offering that you will be able to properly connect with your intended audience. The fact that they are providing high-end items at the lowest possible price presents an additional hurdle for creative sleep solutions. Despite this, purchasing a mattress is still a significant financial responsibility. Consequently, we were aware that we wanted to instantly attract people’s attention with the appropriate language, rather than focusing on the price points alone. As a component of our strategy for promoting our products online, we investigated the concerns that each product addressed. As an example, a lifestyle adjustable bed is an excellent choice not just for those who suffer from a medical problem such as acid reflux, but also for individuals who like reading or using a laptop while they are in bed. Similarly, we discovered that a magnet treatment mattress functions similarly to a little electric heating pad in that it increases blood flow and delivers nutrients to injured tissues as you sleep. This allows the body to rebuild and heal itself. You awaken feeling refreshed and free of any discomfort. isn’t it a lot more intriguing than the specifications of the product? In addition, the online marketing strategy of innovative sleep solutions includes landing pages and blog posts that contain keywords that have been carefully selected to further explain the benefits of their products and to maximize search engine optimization in order to attract more organic traffic. SEO, SEO, and social media efforts that are strategic and continuous. After the website is finished being developed, our effort is not over! We are currently concentrating our efforts on social media, search engine optimization, and search engine marketing campaigns in order to assist Dave and Terry in remaining competitive, making sales, increasing the number of leads, and engaging their audience. SEO, which stands for search engine optimization, is a method for internet marketing that does not need payment and focuses on optimizing your website and content using terms and phrases that people would enter into a search engine. By doing research on keywords and competitors, we were able to develop target keywords that we would employ across the website and inside the text. Search engine marketing, also referred to as sponsored search, is abbreviated as “sem.” Google Ads is the paid search option that is used the most often now. Through the purchase of traffic that leads to the website, we are accelerating the position of the website at the top of the search results, which should ultimately lead to an increase in sales. All of the pages and products on the website are able to get sponsored traffic from us. To achieve this goal, we are able to—? targeting certain regions of the world? putting up advertising efforts that are directed toward the specific consumers in those regions? composing advertising text that is relevant to the target audience and will both attract and convince them to click on the advertisement? constant monitoring for conversions, clicks, and impressions, among other metrics At the time of a website’s debut, search engine optimization (SEO) may be an excellent online marketing approach to ramp up; as you climb higher up in the organic search results using SEO, you can subsequently minimize the amount of money you spend on sponsored advertisements. Additionally, we are making rapid progress with a social media campaign that is focused on Instagram and attractively demonstrates their healthy sleep options. Ideas for redesigning a website are brought to life via a process that is iterative and collaborative in nature. It requires careful preparation, collaboration with a marketing team that is comprised of professionals, and testing and adjusting as you go along! In order to arrive at the location that was ultimately chosen for new sleep solutions, a great deal of communication and collaboration was required. However, we are enjoying the process, and we are pleased to announce that we have completed yet another website and rebranding project. due to the success of your business,? The following are articles that are linked to Susan Friesen: internet marketing strategy, suggestions for redesigning websites, updating websites, Send a friend an email with this story! Get stories like this one sent to your inbox directly from the source! Get a free subscription right now!
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