My emails aren’t even being opened, much alone read because of this! For anybody who is attempting to promote and sell products or services via email marketing, this is an all too prevalent problem. Simply said, consumers are not reacting to email marketing in the same manner that they used into the past. The findings are not very impressive for a variety of reasons… People’s brains have been literally rewired as a result of technology. Email deliverability is much less reliable than it was in the past. People are experiencing information overload as a result of the amount of information that is competing for their attention. There are many more distractions than there were in the past. In relation to the deliverability of emails, below are a few questions to take into consideration: The email address is accurate, is it not? • Has the email address of your receiver’s recipient changed? Does the recipient’s inbox contain a lot of messages, or has their account been shut down? • Does the receiver have a spam filter that stops almost every message that is delivered in bulk from being blocked? • Is the content of your message interesting? Additionally, there is the problem of attention span, which is in addition to the normal causes that are associated with the distribution of emails. The national center for biotechnology information, the United States National Library of Medicine, and the accompanying press have all reported that the average attention span for individuals who are online is 9.5 seconds. Actually, it is a less amount than goldfish. It is likely that people are not paying attention to what you are putting out, writing, talking, or filming on video if you get the impression that they are not watching what you are doing. The alarming reality is that people’s brains have been effectively rewired as a direct result of technological advancements. We tweet, we post on our Facebook wall, we watch dozens of videos, we read dozens, even hundreds, of emails, and we spend hours studying on the internet. All of these activities take place continuously throughout the day. All of this is having an effect on the way that our brains operate. Nicholas Carr, the author of the book “The Shallows: What the Internet Is Doing to Our Brain,” states that the internet has the ability to catch our attention, only to then distract us and cause us to get confused. According to a piece that was published in the Huffington Post, magnetic resonance imaging (MRI) research has demonstrated that the brains of internet users who struggle to control their desire to be constantly connected to the internet exhibit changes that are comparable to those seen in people who are addicted to substances like alcohol and drugs. People who attempt to disconnect from their devices for even a single day are likely to endure withdrawal symptoms that are comparable to those experienced by alcoholics and drug addicts. In spite of the fact that this knowledge is unsettling, it is information that we would be better off knowing. This is the reason why… It is quite possible that you are seeing a significant decrease in the number of people who read your emails if you continue to send out material in the same manner as you did in the past. In this day and age, it is more important than ever to quickly capture the attention of people. While you are putting together your emails, give some thought to the subject line. Is it one that will pique the interest of the person who will be receiving it? Is it interesting to read? Does it suggest that the whole message will provide a solution to a particular issue? Do the contents of the message quickly capture the attention of the reader as soon as they are opened? The attention duration during live, in-person presentations has significantly decreased over the last couple of decades, reaching less than ten minutes. This is in addition to the fact that attention spans have decreased to just seconds when it comes to internet presentations. Therefore, in order to maintain the complete engagement of their audience members, it is necessary for presenters and speakers to include pattern interrupts at regular intervals of a few minutes. Participation from the audience, brief breaks, the incorporation of images into your presentation, and demonstrations that force participants to utilize various regions of their brains are all examples of aspects that meet this criteria. In order to maintain people’s attention, it is possible to go from critical thinking to creative thinking. It is necessary, in order to solve the problem, that we acknowledge the huge decrease in the amount of time that someone pays attention to whatever it is that we are doing. If you choose to act as if this problem does not exist, your communication will be placed in the same category as dinosaurs—that is, extinct.
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