You won’t believe how quickly the holidays will be here before you know it. In light of the fact that the epidemic is still having an impact on supply chains and local economies, now is the time for astute firms to begin formulating and implementing their holiday marketing strategies. There is no question that the retail landscape has undergone significant shifts, and this is true regardless of the kind of small business you operate. That implies you need to adjust your plan for marketing throughout the holiday season. The 2021 holiday shopping landscape is heavily influenced by digital technology. People did an unprecedented amount of online buying in the previous year. According to Think with Google, there will be a greater emphasis on ‘omnichannel’ this year. To put it another way, traditional shopping will make a comeback, but the growth of online retail will continue unabated. The most significant shift, though, is that more than 70 percent of customers will have at least one ‘digital touchpoint’ throughout their buying trip. This means that even if they make their purchase in-store, they will have engaged with you online prior to making their purchase. This is quite significant from a marketing point of view. It indicates that you are likely to miss out on opportunities if you do not develop significant ways to connect with clients through various internet platforms. This is true regardless of whether or not you operate an online store. As we move closer to the holiday shopping season in 2021, we thought we’d take this opportunity to share with you four strategies that can help your small business differentiate itself from the crowd and more successfully communicate with its customer base. 1. Embrace communication Communication is always crucial, but it is even more so when customers may have worries regarding the health and safety of buying in-person. Be sure to reassure them that they will have a risk-free purchasing experience when they do business with you. For instance, one of our clients, Malarys, now provides private shopping on multiple days per week; thus, we make it a point to include this vital information in each and every blog post and newsletter that we publish. Make sure that your inventory is up to date before you start sending out seasonal messages to the folks you work with. Before going out to shop, a great number of consumers may look for goods and services that can be found near them using search engines like Google and Bing. You don’t want someone to travel all the way over to your store because they spotted a cool item on your website or a cute clothing they thought was available near me, only to find out when they get there that you don’t actually have it in stock. Embracing communication also requires ensuring that you are making the most of the opportunities provided by social media platforms, which is of course another important component. 2. Ensure that your website is compatible with mobile devices. According to Think with Google once more, the mobile device remains the primary shopping tool for consumers. That being said, regardless of how stunning the desktop version of your website looks, if it is inaccessible or unusable on mobile devices, you are going to lose customers and revenue. —— READ: The 9 Most Surprising Reasons Why Your Website Isn’t Mobile-Friendly and What You Can Do About It mockup of the melody beattie app optimized for mobile devices Our culture is evolving into one that is constantly linked. Because of this, businesses are need to take into consideration the unique requirements of mobile customers. Is your website optimized for mobile use? Check out our website for further reading. —— 3. Focus on the Community We can, thankfully, anticipate that consumers will prioritize the community during the Christmas season in 2021. While Amazon’s revenue has increased by forty percent as a result of the pandemic buying trend, many customers are attempting to do as much of their shopping as they can in their immediate communities. Research conducted by BDC indicates that 97 percent of customers in Canada opt to support their local economies by shopping locally. This is not about pushing locally produced goods or services on the audience you have chosen to focus on. It doesn’t matter if you’ve been operating out of the same sleepy little town for the past four decades or if you’re a brand new business that supports philanthropic holiday projects; what matters is that you communicate the story of your brand. Participate actively in the life of your neighborhood and check if the products or services you offer there are of genuine benefit to the people who buy from you. People definitely want to show their support for local companies during this holiday season, but that does not imply they are willing to compromise on either the quality or the convenience of their purchases. 4. Modify Your Products and Services Indeed, it seems like things are going to be better than they were the year before. However, the epidemic is still having an impact on how we get together, where we travel, and how we celebrate. This may require certain businesses to revise their product lines in order to remain competitive in the new environment. Because there are so many families who are unable to leave their homes this year, folks who have traditionally given presents such as trips, tickets to activities, or formal shoes and apparel will need to come up with some new ideas. Consider the ways in which you might contact the people you want to reach with alternatives to presents that make more sense in the context of the current environment. Take, for instance: clients who are unable to travel at the moment would be a good target market for an entrepreneur in the hotel business who offers an experience in a box to those clients. It is possible for a shop of women’s apparel to place more of an emphasis, rather than on festive dresses and high heels, on clothing that is casually stylish and can be worn either inside or outside the home. It would be beneficial for a sporting goods retailer to feature solo sports such as skiing and swimming in their newsletter marketing in order to attract those who tend to isolate themselves socially to spend time outdoors. How, however, can you modify your services in order to provide your clients with something that is both distinctive and relevant during the holiday shopping season of 2021? I like to remind people that with significant difficulties come significant opportunity. And the more prepared we are as owners of small businesses, the better off we will be! I really hope that our Holiday Marketing Guide for Business will be of assistance to you in having a prosperous holiday season! Do not be shy about getting in touch with us if you believe that over the next holiday season, your small business could benefit from a little extra help. At any time of the year, the most efficient approach to use social media is to make use of services that handle your accounts on such platforms on your behalf. I wish you much luck in your business. The name Susan Friesen
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