THE PHRASE GROW A GREENER BUSINESS – IRVINES

The award-winning creative consultancy masquespacio has recently completed the design for the flagship shop of doctor manzana, which is located in Valencia. The design integrates the brand identity with the interior design in a seamless manner. When it comes to retail design, the experience that it creates for the consumer, the connection chord that it taps, and the aftermath of that encounter are all very important factors. The collaboration between doctor manzana (DM) and masquespacio started in 2013, when the latter updated the DM brand and launched their first flagship product. The brand reinvention mostly concentrated on the 54-degree angle of touch screens, since the company specializes in the repair and gadgets of smartphones as well as smartphone covers, which are more important than other accessories. This approach was used to both the brand and the interior design, in addition to four distinct colors: green and blue, which were a reference to the doctor, salmon, which was for the fashionistas, and purple, which was for the geeks. The usage of metal, on the other hand, was done in order to impart an industrial air that would evoke thoughts of research and labs. The designers offered a new custom-made design that could be recognized by dm’s customers for this, the second dm shop, while at the same time proposing a totally distinct design for this new point of sale. This was done in an effort to preserve the already-established identity of the companies. One can still distinguish the 54-degree angles, colors, and materials via this design; however, the metal finishes are given a greater amount of emphasis. Additionally, in comparison to the first shop, new components have been included in order to provide a more improved service in terms of storage and the modification of the types of items that are available for purchase. It is important to highlight the space that is going to be used for workshops and talks. This space is going to be completely separate from the store, and it will include the doctor workshop high stool chair that was designed by masquespacio. This chair will be the first official product that will be sold directly through masquespacio, below their sub-brand mas creations. Take a look at the pictures on the website indiaartndesign.com.

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