he following are some of the digital marketing services offered by our agency, which is based in Canada and which are listed on our website: logo and graphic design; custom website design and development; search engine optimization (SEO) and search engine marketing (SEM); social media marketing; content writing; copywriting; newsletters; and strategy consulting (whew!). On the other hand, there are occasions when I get the impression that I could include another service on that list: digital therapy. This is due to the fact that a significant number of our clients come to us after having negative experiences with other advertising firms or site developers. They frequently spend an enormous amount of money on a website that does a poor job of representing their company and, to put it plainly, does not create any interest or sales. In the process, they not only lose money, but also time, momentum, confidence, and frequently trust as well. My job as a digital therapist allows me to help people in situations like these. It is my responsibility to persuade clients that collaborating with an agency to achieve their business objectives can truly be rewarding and enjoyable. Even if they’ve been hurt in the past, I need to prove to them that they can put their faith in me again. In fact, this is exactly what we did for the Deez Skin Rejuvenation & Pain ClinicTM. At her clinical medispa office in downtown Vancouver, Dr. Dheshnie Thangavelu is a highly experienced and board-certified anesthesiologist as well as a Master Injector. She works in both the anesthetic and aesthetic fields to provide patients with the best possible care. Her previous website did not do a good job of conveying the fact that she is a perfectionist, a great professional, or that she has an excellent eye for detail. Those are all attributes that she possesses. And she was not receiving any new business as a result of the fact that her existing website did not accurately reflect her professional services and did not appeal to the audience she was trying to reach. It is not surprising that the experience left her feeling scalded. Because Dr. Thangavelu was looking for a more effective solution, we were able to communicate with each other on Instagram. In the autumn of 2020, we got to work on a comprehensive rebranding for her business as well as a makeover of her website together. What is the result? Dr. Thangavelu now has a professionally attractive internet presence that accurately portrays the services she provides and her one of a kind selling proposition. She also has a marketing team that she can rely on, which frees up her energy so that she can concentrate on the things that she does best. This is possibly the most significant aspect of her situation. According to Dr. Thangavelu, Susan and Daniel are members of myBlogd. They gave my website exactly the look and feel that I wanted, and people have been commenting on how professional it looks. Continue reading to learn how eVision Media came to earn Dr. Thangavelu’s trust as well as the reasons why we have maintained it. A brief overview of the project There are very few instances in which a company requires ‘only’ a website to operate successfully. The project that we did for Dr. Thangavelu was in reality a staged approach that lasted for nine months and involved multiple members of our team. After completing the process of branding, we moved on to conducting keyword research so that we could incorporate search engine optimization into the process of designing and developing the completely optimized website. Following the launch of the website, we continued to implement SEO strategies in order to ensure that the website would be easily discoverable by the clinic’s ideal patients. In addition to this, we launched a social media and digital marketing campaign that will run for the next six months. Naturally, the project also involved my one-on-one counseling with Dr. Thangavelu in order to assist her in accomplishing her more ambitious objectives and ambitions. First, let’s take a look at some of the most important aspects of this trip. A total overhaul of the company’s image and website We begin our work with each new client by doing a comprehensive brand study, during which we establish the client’s unique selling proposition (USP), target audience, company vision, brand positioning, and a number of other factors. After conducting this analysis, it became very evident that Deez Skin Reju required a new logo. The previous logo for Dr. Thangavelu had an appearance that was dated, and it did not reflect the trendy and high-end style of the clinic. The final version of the clinic’s logo was designed collaboratively with Dr. Thangavelu, and it accurately conveys the spirit of the facility. Working with us gives you access to a rare combination of creative talent, technological understanding, marketing competence, and copywriting capability. This is true regardless of how long you’ve been using the internet or how much experience you already have in this environment. A website that is easier to use overall In spite of what you may have heard in advertisements, developing a website is not a simple process. It is just as possible that a website will confuse potential clients as it is to convert them if it is not properly planned and strategically designed before construction begins. The previous version of Dr. Thangavelu’s website did not establish her as an authority in her profession, nor did it assist consumers in navigating and comprehending the various service alternatives available to them. Because of this, developing a navigation system that is friendly to users was one of the first steps in the process of designing this website. This contained a MEGA menu that lists all of the many therapies that are available at the clinic, along with links to the pages that are dedicated to each of those treatments. And as a part of our efforts, we sorted through the many goods and products that Dr. Thangavelu has to offer and created a new intelligent map to improve the user experience on the website. ———– READ MORE about the Importance of Brand Messaging for the Successful Redesign of a Website HERE! The Role That Brand Messaging Plays in the Creation of a Successful Website Redesign There’s a good chance that you’ve visited the website of another person and had the impression that something was just… off. Or maybe you visited the site and immediately became disinterested without having any idea why. There is a good chance that you soon clicked away to a website belonging to a competitor, where you experienced a greater sense of ease and safety. If you don’t pay attention to how you come across to the people who are your target audience, your site visitors can have the same reaction. Before beginning the process of redesigning your website, it is essential to determine the aesthetic of your brand. I’m going to share five questions with you that you need to answer in order to define the brand identity of your company and design the most successful website that you possibly can in this article. Check out our website for further reading. ——– A refreshingly interesting new VIP program When it comes to your online marketing, we at eVision Media take great satisfaction in the fact that we truly are a one-stop shop for all of your needs. And as a consultant specializing in digital marketing and business, one of my favorite things to do is to collaborate with customers to assist them in gaining a firm grasp on the methods that must be put into place before they can begin generating additional revenue. It is especially gratifying to collaborate with powerful, bright women like Dr. Thangavelu who are eager to take their company to the next level (believe me: you’ll be seeing a lot more from this woman in the future, and I personally can’t wait for it). Working with women like Dr. Thangavelu is a privilege. As a result of our discussions, we came to the conclusion that it would be beneficial to Dr. Thangavelu’s patients to participate in a VIP program. She intended to make it simpler for people to make the considerable financial investment required for aesthetic operations by providing major benefits exclusive to membership. As a result, we devised three categories of annual membership, each of which we subsequently deployed on a separate page on the brand-new website. Continuous assistance Do you remember how Dr. Thangavelu had been taken advantage of by an earlier web developer? To put it simply, anything like that was never going to take place with eVision Media! When you work with us, you will never be in the dark about anything. Your achievement of your goals is directly proportional to our own, and we collaborate closely with each of our customers to ensure that they do so. To be more specific, this indicates that we provide Dr. Thangavelu and all of our other customers with website maintenance prices that are reasonably priced and that are supplied in 10-minute increments. Because of this, having continuing website changes done is not only simple but also very cost effective. Dr. Thangavelu has been able to modify her VIP packages, add new services and products, and edit her >About> us page to incorporate new staff members, all by simply sending an email to us. This has made it possible for Deez Skin RejĂš & Pain Clinic to provide better care for their patients. Ongoing search engine optimization, content marketing, and social media marketing Obviously, our effort is not done once the website is finished being developed! We have shifted our attention to concentrated search engine optimization and social media marketing initiatives in order to assist Dr. Thangavelu’s clinic in remaining competitive, making sales, increasing leads, and engaging their audience. Search engine marketing, often known as paid search, is accomplished almost exclusively through the use of Google Ads. Through the purchase of traffic that is driven to the website, we can expeditiously move the website to the top of the search results, which should result in an increase in sales. We have started running paid advertisements for Dr. Thangavelu on Google as well as Facebook and Instagram. Despite the fact that her website has only been operational for a couple of months and the advertisements are still in their infancy, we have been really encouraged by the favorable outcomes so far. Advertising Campaigns for Deez Skin Reju In order to create advertisements for online marketing that are effective, you need to: concentrating on certain localities Developing advertising campaigns that specifically address the demographics of the target audiences in such regions Creating engaging and pertinent advertising copy that will persuade and convince their target audience to click on the advertisement Keeping a close eye on things like clicks, impressions, and sales at all times. In addition, we publish one blog post per month that is packed with relevant keywords for the website, which helps to further boost the website’s search engine optimization. The term >search engine optimization> (SEO) refers to an unpaid internet marketing technique that centers on optimizing your website and content with words and phrases that people would type into a search engine. SEO was developed in the 1990s and has now evolved into a multi-billion dollar industry. When we’re developing a website, it plays a significant part in the process, but in order to have effective SEO, we also need to regularly provide fresh content. We develop monthly blog entries that portray Dr. Thangavelu as the authority in her profession, and her clinic as the best potential choice for cosmetic treatments in the greater Vancouver, British Columbia area. This is accomplished through the utilization of keyword and competitor analysis. In addition to that, we make use of the blog postings to create intriguing emails that her audience just adores. The most recent issue of Dr. Thangavelu’s newsletter had an open rate of 32% and an astounding click rate of 26% (notice that the average click-through rate for the industry is only 2%!). It is abundantly clear that we have made Dr. Thangavelu into a voice that can be trusted, and when she publishes fresh information, people are eager to read it! In addition, marketing through social media platforms is the primary source of revenue for our company, just as it is for a vast majority of other small companies. And in this regard, we’ve got Dr. Thangavelu covered, as she has her very own professional social media strategist who ensures that her Instagram and Facebook profiles are kept active with posts that are both attractive and entertaining. Banner ad for Deez Skin Reju on social media A top image for the clinic’s Facebook page. To ensure that there was coherence across all of our platforms, we developed a comprehensive social media header kit. What do we get in the end? A prospering practice, as well as the completion of yet another website and marketing project that we are pleased with. Since the launch, website traffic has increased by a factor of two, and each month, the results continue to become better and better. And all accounts point to the success of the medical center! (Are you looking for a treatment for yourself? If you subscribe to the clinic’s newsletter, you will receive a discount of 15% on your very first treatment! According to what Dr. Thangavelu writes, Susan was aware of everything that I desired for my brand, and she did not let me down. I am overjoyed that I decided to hire them to redesign my website. After listening to so many ‘promises’ made by so-called ‘experts’ in the past, I can confidently assure you that Susan and Daniel are the professionals in this industry. We are overjoyed that Dr. Thangavelu placed her faith in us to work on a project that is so near and dear to her. As you can see, rebranding your company is not a process that you can tackle on your own unless you are an expert in marketing, technology, or design. There are just too many essential aspects of branding, development, and implementation that are up in the air. You should give serious consideration to employing a full-service professional web design and digital marketing agency if you want to save time, energy, and money while also benefiting from a professional online brand presence that you can be proud of. This recommendation applies regardless of the sector in which you operate. I wish you much luck in your business. The name Susan Friesen Articles Related to This Topic – Agency specializing in digital marketing, marketing via social media, marketing via medispa, website overhaul, etc. Send a Friend an Email with This Article Inside!Get Emails with Articles Just Like This One Delivered Straight to Your Inbox!Join now and it’s completely free!â
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