Aten leaders have been acknowledged by crn as being this year’s ladies of the channel. irvine, California – the 14th of May, 2018 – aten technology, inc., the technology leader and global manufacturer of kvm and pro av connectivity solutions, announced today that crn®, a brand of the channel company, named aten north america vice president holly garcia and marketing manager morgan milosevich to its prestigious 2018 women of the channel list. aten technology is the global manufacturer of kvm and pro av connectivity solutions. The executives that make up this yearly list cover the whole of the information technology channel, representing suppliers, distributors, solution providers, and other businesses that are key players in the ecosystem of the channel. Each is honored for her exceptional leadership, vision, and the singular role she plays in propelling development and innovation in channel operations. The honorees of crn’s “women of the channel” series are chosen by the network’s editors based on their extensive list of professional achievements, proven level of knowledge, and continued commitment to the it channel. “this accomplished group of leaders is steadily guiding the it channel into a prosperous new era of services-led business models and deep, strategic partnerships,” said bob skelley, the ceo of the channel company. “the it channel is steadily guiding itself into a prosperous new era of services-led business models and deep, strategic partnerships.” “executives who are driving channel progress through a number of achievements—exemplary partner programs, innovative product development and marketing, effective team-building, visionary leadership, and accelerated sales growth—as well as advocacy for the next generation of women channel executives” are being recognized as “women of the channel” on “crn’s 2018 women of the channel list” as part of the “crn’s women of the channel” awards. holly garcia is aten’s vice president. she has over 22 years of experience in the channel, and she is responsible for the overall strategy, growth, and profitability of aten’s north american business. This includes sales, marketing, product management, and channel strategy for the company’s value-based product portfolio. In addition, she oversees operations at the ATEN sites in California and New Jersey. Garcia has only been working for the firm for a short while, but she has already made significant progress in redesigning the go-to-market strategy and channel partner program for aten in the United States and Canada. In addition to this, she was in charge of leading the restructuring of the sales force, which included the establishment of an inside sales team as well as the redefinition of partner segmentation. “I have put my more than 20 years of experience in the channel, my knowledge in distribution, and the partner connections I’ve built to work in order to reduce costs within our channel ecosystem while simultaneously enhancing the customer experience and making it easier to do business. This involves working toward a paradigm that uses just channels and putting an emphasis on using distribution in a way that plays to its strengths, as Garcia said. morgan milosevich is the marketing manager for aten technology, inc. Milosevich has over eight years of expertise in channel marketing. Milosevich joined aten technology, inc. in 2017 to drive marketing and ensure that the firm is effectively positioned in the marketplace. Although morgan is new to aten, the company has already seen growth in sales due to new marketing implementation activities. These activities include establishing relationships with customers and customizing marketing plans based on the needs of customers to promote growth. Previously, morgan helped grow retail marketing revenue to a record high for new age electronics, a division of synnex corporation. Recently, milosevich’s team spearheaded the launch of a survey, calling out partners to better understand their requirements and how aten might serve them more effectively. This was an important step in assisting the firm in developing its go-to-market strategy. “with holly spearheading the development and integration of ideas for our channel and go-to-market strategies, combined with the improvements that are being made to our channel marketing strategy, we believe the channel will become our biggest contributor, ultimately helping further aten’s market reach and global expansion within the connectivity and management solutions space,” said milosevich. “With holly spearheading the development and integration of ideas for our channel and go-to-market strategies,” The 2018 Women of the Channel list will be highlighted in the June edition of CRN Magazine as well as on the website at www.crn.com/wotc. about the company ATEN Technology, Inc.: aten technology, inc. is the technical leader and worldwide producer of kvm and pro av connection solutions. It was created in 1979 as the u.s. subsidiary of aten international co., ltd. (twse: 6277), which was headquartered in Taiwan. aten is a certified member of the hdbaset alliance and holds more than 500 patents in the industry. They provide integrated solutions for kvm, professional audio (pro av), and intelligent power across all industries, including corporate, commercial, government, industrial, entertainment, educational, and retail settings. Aten is a technology-first company with advanced capabilities to quickly develop customized solutions in kvm, pro av, pdu, usb, and data communication lines. These capabilities enable the company to build products that connect, manage, and optimize electronics based on the requirements of individual customers. The whole aten product catalog, which is filled with trustworthy, cutting-edge innovations, may be purchased anywhere in the globe and is supported locally in the United States. Visit www.aten.com/us/en/ for further information, and be sure to follow @atenconnect on twitter. about the television network channel: The channel firm facilitates breakthrough it channel success with their dominating media, engaging events, professional consultation and education, as well as their revolutionary marketing services and platforms. We act as the channel catalyst, connecting and empowering end users, technology solution providers, and other technology vendors. With more than three decades’ worth of unparalleled expertise in the channel, we are able to draw from our extensive knowledge to conceptualize fresh, cutting-edge answers to the ever-changing problems plaguing the global technology industry. www.thechannelco.com Follow the channel firm on social media platforms like Twitter and LinkedIn. It’s possible that the names of goods and services, as well as the logos of companies, that are mentioned in this text are registered trademarks owned by their respective companies. We reserve all of our rights. angela tuzzo of mrb public relations may be reached at +1 732.758.1100, extension 105 or atuzzo@mrb-pr.com. she is the PR contact for aten technologies, inc. kim sparks, The Channel Company; +1 508 416 1193; e-mail: ksparks@thechannelco.com ## ###
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