The advertising industry has found a new vein of gold in the form of social media video advertisements. Mainly due to the fact that social media has introduced an entirely new dimension to the world of marketing. Only on social media platforms can you advertise your business at such a low cost, because no other platform offers such an opportunity. In addition, in this day and age of rapidly advancing technology, it is possible to easily and quickly promote a brand or product using social media. The marketing of a brand and raising people’s knowledge of that brand can both be greatly aided by the use of social media as an effective platform. There are a lot of prosperous brands whose names are now more familiar to the general public as a direct result of the social media platform. In the beginning, we were required to display commercials on this television in order to get them in front of the appropriate audience. But as time passed, things changed. This is what took place: a lot of different things changed. What was once the realm of television has given way to the era of mobile devices and the Internet. When advertising on television cost a great deal less than it does now. Nothing compares to the amount of engagement you receive on social media and the size of your fan base. And if you post anything at all related to your brand, you should expect a massive response. In the past decade, marketing through social media video platforms has developed the largest and most rapidly growing consumer base in the world. These days, about half of all people on the planet are active on social networking platforms. And most importantly, if you look at the age category, you will notice that the population is predominantly comprised of persons between the ages of 18 and 45. And if we break it down by gender, we observe that women are just as likely to end relationships with men as men are. If you give all of this some thought, you will realize that you should run advertisements on the maximum number of social media platforms that you can manage. Because the majority of people who use social media platforms are now on Facebook, you need to take this into consideration as well. Facebook video advertisements are now the only viable option for effectively reaching a larger audience. How the solar eclipse impacted video ads on Facebook If we look at the year 2021, we can see that the outbreak of the corona virus marked the beginning of this decade, and there has been no sign of a decline in the intensity of the sickness since then. And because of the risks associated with this, many brands have been analyzing their own circumstances over the course of the past year. They have proposed a variety of points for us to take into consideration. And perhaps most significantly, they have altered the manner in which they promote their brand. You must just exercise greater discretion in the manner in which you offer assistance to other individuals. When you choose to boost a post, the video that is already hosted on your company’s Page will be converted into a social media advertisement. so that you can communicate with a larger number of people. You should also give some health-related messages through your video advertisements so that a good message will also be understood, and while this period is going on, you should put extra priority to health and make home delivery of your businesses’ items. Your video advertisements really need to be concise and insightful. You need to provide your ad production team the instruction that you should run campaigns that are explicit and related to health through your video advertisements.