There has undoubtedly been an ongoing discussion about the ultimate Internet marketing issue ever since Myspace came into being. Which kind of marketing, marketing via email or marketing via social media, is the more effective strategy? This debate is the same as the age-old question of whether the past or the present holds more value. Some people believe that old is better, while others will argue that old is not always better and that sometimes trying something new is the best option. This brings to mind a video that I just recently viewed, which was created by a content developer by the name of Dhar Mann. To make a long story short, the situation involved an interior design company trying to figure out how to advertise themselves more effectively. They went through a prolonged period in which they did not receive any inbound sales calls, their rent was overdue by 30 days and they were unable to pay it, and the business would have to be shut down if they were unable to come up with the money to pay it. In a very literal sense, the company’s back was against the wall. Barb, one of the marketing executives, had the idea to rent an entire page in a newspaper for an advertisement, but the CEO of the firm didn’t like it and decided it was time to try something different. Barb’s suggestion was knocked down since the CEO thought it was time to try something new. As a result, she enlisted the assistance of Allison Day, a young and well-known user of TikTok. Allison was young and didn’t have decades of experience in marketing under her belt, so the marketing executive thought she had no idea what she was doing. She wanted to promote the company with a TikTok video, but the marketing executive thought the idea was ridiculous and thought Allison had no idea what she was doing. The CEO of the company came to an agreement that they would put Allison’s suggestion to the test first, and if it was unsuccessful, they would implement Barb’s suggestion instead. After Allison uploaded the video to TikTok, she was immediately inundated with a number of phone calls. I am aware of what you are probably considering. Even if it wasn’t exactly a comparison between email marketing and social media marketing, you get the idea. It’s a tale of the past versus the present. The question now is: how can we decide which option is preferable? To put it simply, there is no simple solution. Because, just like everything else in life, they each have their own advantages and disadvantages, it is difficult to say that one method of marketing is inherently superior to the other. Email is superior for two reasons, and if you care about my perspective, I will explain them. 1. I never intended to work in the field of social media copywriting. 2. I wrote a book titled “How to Become an Email Titan” that is focused on email marketing and copywriting. If you click on the link below, you will be able to obtain sample chapters from the book. https://EllisenWang.com/email-titan-sample Concerning the author: Ellisen Wang is a writer who specializes in email and is the author of the book “How to Become an Email Titan.” By opting in at EllisenWang.com, you get the opportunity to read sample chapters from the book, learn how to write email copy that your subscribers will never get enough of, and will make them want to buy from you, all of which will increase the likelihood that they will purchase from you. You will also receive daily copywriting, email marketing, and business suggestions when you opt in to receive them. These recommendations will be sent directly to your email inbox. In the event that you do not wish to opt in, you may instead peruse the blog and listen to the audios in order to obtain additional marketing information and instruction.
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