In line with the fundamental principles and culture of the fractal ink design studio, a playground of colors and unique locations is a source of inspiration for enthusiasts. The Mumbai-based fractal ink design firm is a dynamic open-plan workplace that is throbbing with vitality and camaraderie. The phrase “creating digital experiences utilizing human-centric principles” describes the studio’s mission. People are engaged in a serious brainstorming session at a glass enclosure that is labeled “think tank,” or they are pouring over sophisticated technology at the “xperience center,” which reiterates the company’s vision of innovation and showcases their most recent developments in the digital realm. This occurs just as you are beginning to question whether or not they are working at all. You are greeted by a large “hello” composed of three-dimensional letters in warm tones as soon as you enter the building. A sense of labyrinthine openness then leads you through a number of different zones, each of which is asymmetrical and has a unique personality. These zones offer multi-dimensional views and are delineated by subtle variations underfoot. The majority of the flooring is carpeted, which not only reduces noise but also serves as a substitute for important zoning. This eliminates the need for traditional vertical dividers entirely. The difficulties of a hexagonal fit-out with multiple columns are skillfully handled with a strategic plan that keeps the copious natural light coming in from all sides resulting in the property being transformed from a relatively ordinary commercial property into a milieu of warmth and enthusiasm. The use of artificial lighting lends each area its own distinct personality and visually brightens the various columns, giving the impression that they are floating rather than being awkwardly substantial. Enclosed meeting rooms provide a visual break from the otherwise unfettered space by being alternated with bright, colorful pods that are finished in duco paint. In order to provide an alternative to traditional workstations, the workplace is woven with casual hangout places to stimulate connection and blur the barriers between work and play. Despite this, the homely atmosphere is maintained by a multitude of break-out spaces, such as a lively café with colorful chairs, a three-hole practice golf course and a basketball ring, a massive two-step stage, where one can stretch when they are feeling lazy or gather around for an open house or workshop, and interesting activities that are carved out of minimal spaces, such as the library along a passageway. The hallway, which is lined with cushions of low height, transforms into a spot that can be used to read a nice book with the feet curled up. It is the bold, colorful graphics and typography that unify the entire space, with a quirky element that balances the décor in the form of a bicycle mounted on a wall to showcase the design process, inspirational quotes on the walls and ceiling, and bold alphabets and numbers that identify the spaces. This atmosphere and attitude extends beyond that of a workplace, changing it into a space that is full of bright energy and comfort – a home for its workers. It is unlimited, adaptable, and pleasant. You may get a glimpse of the lively atmosphere of this workplace by going to indiaartndesign.com.
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