No matter where you choose to market your company, you should be aware that social media has the potential to completely consume you. My number one tip for avoiding falling into the rabbit hole of social media is as follows. If you run a company of any kind, it is abundantly clear that you should have a presence on social media if you want to increase the number of clients or consumers you serve. Being visible is an essential component of running a successful company. The first thing you need to do is choose a platform that is appropriate for the market segment that your company serves. If you are an accountant, you aren’t going to get much out of having a Pinterest profile, and if you sell fragrant candles and attempt to market them on LinkedIn, you won’t make much of an impact. you have determined the appropriate platforms, right? Now is the time to become serious about blogging, so get at it. …and here is where it is really simple for you to be pulled in. My number one tip for avoiding falling into the rabbit hole of social media is as follows. Put a timer to use. You understood it correctly. Put a timer to use. You could use the one on your phone, but using an actual timer would be much more accurate. Not only do you have to wind it, but it will also tick, and for some reason, the noise that it makes while it ticks will help you stay focused on the work at hand. (that makes sense to me!) I will now share with you another piece of advice that has helped make my life much simpler. Batch up the process of writing your articles and preparing your images. You should schedule a certain day and time each week, or monthly if that’s more convenient for you, to compose the entries for the next week. You should either have them stored and prepared to go, or you could schedule them using the Facebook Meta Business Suite, which can be found on your profile. One such scheduler that comes highly recommended by me is called publer for many platforms. You will save a lot of time and effort every day coming up with ideas for articles if you batch your work and do them all at once. Of course, you always have the option to add more if anything significant occurs that calls for an immediate publishing. You will not be able to access the platforms if you proceed in this manner. The timer will subsequently come in useful when you are required to go in on a daily basis in order to connect (be sociable). It is totally up to you how much time you want to invest; however, I recommend that you start with twenty-five minutes on each platform. This should be sufficient time for you to respond to people’s remarks and engage with others. Be absolutely resolute that when the timer goes out, you complete the statement and then press the button. It is my goal that this number one tip of mine for avoiding the “social media rabbit hole” will enable you to accomplish more of the things that bring you joy and give you back some of your time. charge o’shea assists company owners who are having trouble getting their message out there by instructing them on the fundamentals of blogging, the creation of attractive visuals, and the most effective use of social media. Please check out white rockit media’s website, charge.