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Double opt-in lists are those that go one step further than the submission process by requiring the subscribers to confirm their subscription and to agree through confirmation that they wish to receive newsletters or e-mail updates from third party companies. This is done in order to ensure that the subscribers are properly informed about the submission process. It should come as no surprise that purchasing opt-in and double opt-in lists comes with a vast array of benefits. First and foremost, purchasing an email list will help you save a significant amount of time and money. Self-building an opt-in list might take many weeks or even months, depending on the circumstances. The process of sorting through a big database of emails and attempting to have all of them authenticated by the real owners is a demanding endeavor that requires a significant amount of effort. 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The fact that your business will start producing money in a very short amount of time is perhaps the most accessible benefit that can be gained from purchasing an opt-in or double opt-in list. Studying your market is another thing you should do in order to have a sense of what you should say in your communications in order to achieve success. John is an expert in internet marketing who talks on how purchasing mailing lists and email lists may be beneficial to the expansion of your company. On the basis of his assertions, opt-in email marketing lists are playing a significant part in the achievement of success in company.