An Analysis of Innovative Sleep Solutions in Surrey, British Columbia Bringing website redesign ideas to life and improving interaction on social media are just two of the ways that the team at eVision Media enjoys helping small business owners rebrand their companies. We do this not just because we are enthusiastic about the work itself, but also because we take great pleasure in the achievements of our business owners. Now, I am aware that mentioning how difficult the past year has been for small businesses is nearly beyond the bounds of reason. It’s probably something you’ve heard a gazillion times by now! The fact that 2018 was a challenging year for many small businesses, however, made the rebranding work that we are conducting for a small firm such as Innovative Sleep Solutions that much more significant. The original website for Innovative Sleep Solutions did nothing to help or increase sales leads and did not work properly. They had a shopping cart system that was tricky to operate and might be annoying at times. The website had an old-fashioned appearance, and there was not enough interesting SEO material on it. There was no mention of their beliefs or the fact that they take a health-oriented approach, both of which are what differentiate them from the large-scale retailers. In the past, Dave and Terry used more traditional advertising strategies to catch the attention of Canucks fans. These strategies included employing radio, television, print media, and even the boards located inside Rogers Arena. They were having a lot of problems both technically and in terms of marketing and branding, so they weren’t receiving any online sales. They were still making in-store purchases when COVID-19 arrived, but the epidemic put an end to that practice. Innovative Sleep Solutions required a swift course correction, as well as the development of a powerful eCommerce platform and an innovative online marketing strategy. Because it was high time for a new strategy, we decided to give Innovative Sleep Solutions’ brand a contemporary makeover in order to offer them an advantage over their competitors heading into 2021. A total overhaul of the company’s website and brand. We made sure that the Innovative Sleep Solutions brand was consistent and interesting across the entirety of the website, from the logo to the product pages, and we paid special attention to the product pages. We began with an in-depth brand research, as we do with any client, in order to determine their unique selling proposition (USP), target demographic, company vision, brand positioning, and a number of other important factors. This analysis demonstrated how important it is for them to update their brand identity, namely their logo. Not only was it out of date, but it also failed to convey the feeling of wellness that was essential in order to differentiate them from other retailers of mattresses and beds. The process of redesigning the company logo was a collaborative one, in which David and Terry were involved at every stage of the project. This helped to ensure that the final design was one that they loved and that effectively expressed the positioning of their brand. Another one of the goals we wanted to accomplish with the overhaul of our website was to create a new tagline for the business that would set it apart from its big-box competitors. Sleep Healthier’s proprietors take great satisfaction in the fact that the majority of the store’s offerings are comprised of natural, organic, and Canadian-made products. It was determined that the winning statement was “Live Better.” The development of our website’s technical specifications, as well as a keyword analysis and site mock-up, was the next step we took. (A layout that serves as a mock-up demonstrates what elements will be included on a web page. On a live page, you don’t just start making menus, slapping on photos, and inserting links right away!) It is essential for owners of small businesses to realize that there is a great deal more to redesigning a website than selecting new font sizes and colors for the company logo. Take, for instance, the fact that giving thought to the experience of the end user constitutes a sizable portion of the process. How will the process flow for them be laid out to make sure they have a pleasant time while they are on the site? When planning and creating the Innovative website, one of our primary goals was to guarantee that site users are instantly aware that they have arrived at the correct location and are able to locate the products they require without any difficulty. In addition, it is essential to ensure that a website looks fantastic on all devices, ranging from desktop computers to mobile phones. Images and text sizes may appear flawless on your computer, but they may break or appear cluttered on the screen of a mobile device. Implementing ideas for a website redesign requires a significant amount of imagination; yet, a significant portion of your success will be determined by how successfully the web development is carried out. Because we don’t use premade templates, purchased themes, or do-it-yourself third party site builders, our customers are assured that the website we develop for them will be of the highest possible quality and will do an excellent job of showcasing their brand. WordPress was used throughout the construction of the Innovative website, and a bespoke WooCommerce plugin was utilized for the online storefront. Constant Contact was also integrated so that we could expand our email list and have the option to send emails to customers whose shopping carts were abandoned when they left the site without completing their purchases. As you can see, rebranding your company is not a process that you can tackle on your own unless you are an expert in marketing, technology, or design. There are just too many essential aspects of branding, development, and implementation that are up in the air. Consider working with a competent web design and development business that offers a whole range of services, regardless of the sector in which you operate. To learn more about the significance of brand messaging for the successful redesign of a website, read: There’s a good chance that you’ve visited the website of another person and had the impression that something was just… off. Or maybe you visited the site and immediately became disinterested without having any idea why. There is a good chance that you soon clicked away to a website belonging to a competitor, where you experienced a greater sense of ease and safety. If you don’t pay attention to how you come across to the people who are your target audience, your site visitors can have the same reaction. Before beginning the process of redesigning your website, it is essential to determine the aesthetic of your brand. I’m going to share five questions with you that you need to answer in order to define the brand identity of your company and design the most successful website that you possibly can in this article. Check out our website for further reading. Copywriting that is persuasive and focused on the benefits it offers. People are not going to buy from a small business if the copy places an excessive amount of emphasis on product specifications or if there is no overarching narrative. When you start talking about the reasons why someone wants what you’re offering, you can finally start to connect with the audience you’re trying to attract. An additional obstacle for Innovative Sleep Solutions is that while selling high-end products at the most affordable price, purchasing a mattress is still considered to be a significant investment. Therefore, we were aware that highlighting pricing points was not the best strategy; rather, we needed to swiftly attract people’s attention with the appropriate copy. As a component of our approach to web marketing, we investigated the issues that were addressed by each product. A lifestyle adjustable bed, for instance, is great not just for people who have a medical issue such as acid reflux, but also for people who like to read or use a laptop in bed. This is because these beds are designed to accommodate many sleeping positions. In a similar vein, we discovered that a magnet therapy mattress functions similarly to a little electric heating pad in that it increases blood flow, delivering nutrients to injured tissues as you sleep so that they can be repaired and healed. You do not wake up in any pain and feel refreshed. Isn’t that a lot more intriguing than reading about the product’s specifications? The landing pages and blog posts that are a part of Innovative Sleep Solutions’ online marketing strategy each contain carefully selected keywords that further describe the advantages of the company’s goods and maximize SEO in order to bring in more organic traffic. Campaigns in social media, search engine optimization, and other continuous strategies. When the website is finished being built, our effort is not done! We have shifted our attention to concentrated efforts for search engine optimization (SEO), search engine marketing (SEM), and social media in order to assist Dave and Terry in remaining competitive, making sales, increasing leads, and engaging their audience. The term “search engine optimization” (SEO) refers to an unpaid internet marketing technique that centers on optimizing your website and content with words and phrases that people would type into a search engine. SEO was developed in the 1990s and has now evolved into a multi-billion dollar industry. We produced a list of target keywords to use across the website and inside the copy by conducting research on both keywords and competitors. The acronym SEM refers to search engine marketing, which is often referred to as paid search. Google Ads is by far the most popular paid search advertising platform. We are hoping that by purchasing traffic that is directed to the website, we will be able to expeditiously move the website to the top of the search results and ultimately increase sales. Any page or product on the website can have sponsored traffic driven to it by our team. We are able to perform this successfully by:?Targeting certain regions or areas?Developing advertising efforts that are geared toward the specific demographics of the places in question?composing pertinent advertising material that would interest and motivate members of their target audience to click on the ad?Keeping a close eye on things like clicks, impressions, and sales at all times. SEM can be a wonderful online marketing approach to ramp up at the time of a site launch; you can then reduce your paid ad spend as you progress higher up in the organic search results with SEO. SEM can be a great online marketing strategy to ramp up at the time of a site launch. A social media campaign that is centered on Instagram and that aesthetically promotes their healthy sleep solutions is another initiative that we are working hard to advance. The process of bringing ideas for the redesign of a website to life is an iterative one that involves collaboration. It requires careful preparation, collaboration with an experienced marketing team, and ongoing testing and modification of strategies. To get at the finished version of the Innovative Sleep Solutions website required a great deal of back-and-forth collaboration and discussion. Nevertheless, we are having a great time with the process, and as a result, we now have another website and a rebranding project to be pleased with. I wish you the best of luck in your business,? The name Susan Friesen Articles related to this topic include online marketing strategies, ideas for website makeover, and website updates. 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