Menagerization is the practice of creating a false image or worldview in order to persuade a target audience that the presentation is accurate. Menagerization is the control of animals or subhuman beings for the profit of a privileged few. The phrase menagerie, which refers to a collection of caged animals preserved for exhibition and research and is often associated with an aristocratic or royal court, is where the notion originated. Because it highlights the perceived status of individuals making the presentation, the word menagerization was used. Because they are the elite, the people who are crafting these messages automatically see themselves as the betters of those who are the message’s target audience. The most obvious instances of menagerization are seen in television advertisements, when the intended audience is shown an advertising meant to arouse the human herd instinct by giving the idea that using the sponsor’s product is commonplace and popular. People tend to gravitate toward the majority and have an innate dread of being an outsider or left out. The audience is given the unmistakable sense by the programming that those who do not use the product are obviously outside of it. It makes sense that the younger generation often uses the acronym fomo, which stands for fear of missing out, in their texts. This very insightful and brutally honest observation demonstrates a stunning acceptance and embracing of the belief that fitting in with the herd is crucial. But the practice of menagerization has spread well beyond the realm of advertising and is ingrained in both government and business organizations like the American Medical Association and the Grocery Manufacturers Association. Menagerization operates by disproportionally repeating the intended message, giving the appearance that a certain worldview or interpretation of reality is true—and, more significantly, that which the majority accepts. A seller of goods or services could fabricate a narrative claiming that, in addition to being very well-liked, customers would be unwise to pass up the chance to buy it. TV shows often employ the sponsor’s goods in a way that reinforces the idea that it is a widespread and well-liked good or service. The government will alter the context and substance of the information supplied in order to fabricate fake news stories or misreport actual ones. To further a certain political objective, these propagandized statements will be repeatedly broadcast in all public media outlets. Political leaders will speak and behave as if these presentations—which further their political agenda—are authentic and accurately reflect the views of the vast majority of people. The issue of gun control and the elimination of the second amendment rights is an often seen illustration of government mangling. The majority of Americans, according to the mainstream media, are enlightened enough to believe that the constitution, and particularly the bill of rights, are no longer relevant, with the exception of a small group of dumb elderly holdouts. In those Americans who cherish the rights that are their inalienable right, this menagerization is intended to foster emotions of alienation and guilt. Sports are a less abstract example that most Americans can relate to. One gets the idea from television, radio, newspapers, billboards, magazines, and both news and programming that every genuine male and half of all women are sports nuts. All guys are under pressure to watch sports and to be very knowledgeable about every facet of the most popular games as a result of this menagerization activity. The menagerization process puts pressure on men who are not sports fans to either become fans or risk being socially excluded from their peers and from attending social and professional activities. On jersey day, coworkers who are wearing the jersey of their preferred team are allowed to get together in the conference room during business hours in the afternoon to talk sports. No more work is expected of the sports fans wearing jerseys for the remainder of the day, while those who are not committed enough (yes, I have heard that term used) to just wear their team’s jersey face consequences such as having to shoulder the workload of others and being barred from a social event sponsored by the workplace. An other excellent illustration of government management is the discourse around climate change. Leaders in politics will refer to science as settled and brand anybody putting out opposing data as a denier or, worse, a conspiracy theorist. Thousands of scientists, on the other hand, who vehemently disagree with these conclusions and provide evidence of no rise in average temperatures during the previous 20 years, are kept out of the mainstream media and on the sidelines. Why is there disagreement if the science behind climate change—previously known as global warming but now renamed—is so settled? Controlling the message’s content and delivery method made it simple to manage climate change for the general population. If you’re wondering why you haven’t really seen any of this contradicting information, it’s not because it’s hidden—rather, it’s because mainstream media doesn’t report it. If someone wants to check it up, they can find the data online, but why would they do so if they already think the material was released by an uneducated denier and is thus false? One of the most important right brain ideas that present and future free thinkers will need to integrate into their worldview in order to acquire and maintain the ability to think freely is an understanding of menagerization. This is the first book in the series Dragontamers Free Thought, which introduces or revisits right brain themes and promotes reason as the greatest human talent. I encourage you to click the link or come visit us at http://www.dragontamers.com to read the next installments of the series as they become available and to look at further instances of research and observations on human behavior.