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Email marketing and the use of auto-responders are very challenging for any online company that aspires to achieve success and maximize its potential for revenue. In essence, they make it possible for you to advertise your goods to a large number of clients, maybe hundreds of thousands, and then distribute it right away. They will do business on your behalf like your secretary, responding to emails and confirming orders. This will allow you to focus on growing your company and bringing in more money. After your potential customers have visited your website and filled out the data capture form to sign up for the free email course, you will be able to begin marketing your items to each and every email address that they have provided. All of the laborious work will be done by your auto responders, who will operate around the clock. This kind of communication is known as email, and it is the auto responders that will make it possible for you to distribute this material in a way that is efficient, simple, and fast. However, it is not possible to personally send these emails to each and every prospect that provides you with their contact information. That would need a fair amount of time. There are many other auto responder services that can be found on the internet, and it is my recommendation that you look into your options before signing up with a particular company. After you have started the process of gathering leads with your data capture form, it is now the time to distribute your free email course, newsletter, or ebook by using any of the aforementioned services. The only thing that is required of you is to program the time scale, and then put in place the automatic first name, which will make each email more personalized. Therefore, when a prospect joins your course via a squeeze page, your auto-responder is set to send out the first email instantly and automatically, and it is also programmed to put in the first name of the prospect who has just joined. It is recommended that the first piece of contact be a welcome email that expresses gratitude to the prospect for subscribing. It is possible that your second email will be sent to their mailbox automatically. After all, while you are providing your subscribers with useful information and working to improve your connection with them, you are also improving the likelihood of making a sale ultimately, which is the ultimate objective of your email marketing campaign.