A comprehensive analysis of the pay tv market in India is provided in the report titled “India pay tv market outlook to 2020 – increasing penetration and the advent of digitization to spur future growth.” This report covers a variety of topics, including the market size of pay tv, cable tv, dth, and iptv, among others. The market share and revenue of the top companies operating in the pay TV industry in India are both included in the study as well. The study of the future has also been examined in each of the sub segments for cable television, direct broadcast satellite television, and internet protocol television. The report is helpful for consultants working in the pay TV industry, various professionals working in the media, manufacturers and suppliers of set top boxes, broadcasters and content providers, and other stakeholders who want to align their market-centric strategies with ongoing trends and trends that are expected to emerge in the future. market for cable television in India The cable television market in India has had significant expansion over the last six years, and over the period fy’2010-fy’2015, it was the primary driver of that market’s subscriber revenue growth. Over the past six years, there has been an increase in the prevalence of digitization drives, an increase in household expenditures on entertainment, an improvement in the quality of television display, lower costs associated with the provision of services, and a stable user base. All of these factors have contributed to an increase in demand for cable television services in the country. The majority of people in India prefer cable television because of how convenient it is and how much cheaper the subscriptions are. As of the fiscal year 2015, there are three main multiple system operators (msos) that are active in the cable television industry. These msos are hathway, den metworks, and siti cable. In India, the digital subscription market is dominated by three companies: hathway, den networks, and siti cable, in that order. Hathway has the most number of customers. The Den Network has the greatest subscriber base of any cable television channel, with a total of million of cable television viewers. In terms of the overall number of people who subscribe to cable television, it achieved a market share of ten percent. During the period from fy’2010 to fy’2020, the cable television market in India had a robust growth rate of %. It is anticipated that the market for cable television in India would expand at a cagr of percent from fy’2016 to fy’2020 and will reach inr billion in the year 2020. the DTH market in India With sales exceeding inr billion in fy’2015 and a compound annual growth rate of percent in fy’2016-fy’2020, the dth sector has shown significant potential to add to the india pay tv market. Because of the stringent regulatory environment imposed by the Indian government and the stringent licensing policy, the direct-to-home (DTH) sector in India is entirely structured. tata sky, dish tv, bharti airtel, videocon d2h, reliance, and sun tv are the primary competitors that are active in the direct broadcast satellite sector. The long-term growth of the direct-to-home (dth) market will be driven in large part by technical innovation, improved services, and the entrance of new players into the market, all of which will contribute to the market expanding at a pace of between and over fiscal years 2016 and 2020. In fiscal year 2020, it is anticipated that the revenues would exceed one billion Indian rupees. the market for iptv in India The iptv market in India is often recognized as one of the markets throughout the globe that has significant room for expansion in the not too distant future. The income generated by the iptv market has increased at a compound annual growth rate of percent from fy’2010 to fy’2015, reaching inr billion in fy’2015. It is anticipated that the current trend of slow expansion of iptv services would shift in the near future. As of the end of the financial year 2015, airtel was the most significant participant in the iptv market that was active in India. In terms of the total number of customers, over a hundred percent of the market share was held by Airtel. Both mtnl and bsnl retained the lowest market share possible because of the poor quality of the broadband services that they provided. As of the end of the fiscal year in 2015, it was expected that mtnl and bsnl had a combined share of approximately 0 percent. It is anticipated that the sector would recover from the downward trend it has been experiencing as a result of rising investments in internet technology and the entrance of new competitors into the market. It is anticipated that the market for hospitals will expand at a compound annual growth rate of % between fy’2016 and fy’2020 and will reach INR billion in 2020. The following are some of the important themes that are discussed in the report: • the market size of the pay TV, cable TV, dth, and iptv markets in India. •umarket’s analysis of the pay television market in India, categorized according to technology, sources of income (including advertising and subscriptions), and geographical demand (urban and rural). •umarket cable television market segmentation in India based on technological innovation and geographical demand •umarket analysis of India’s direct-to-home television market •umarket’s breakdown of the iptv market in India according to geographical demand • A PEST study of the Indian pay television market. • developments and trends in the Indian pay television business. • the primary growth factors in the Indian pay television market. Major problems and difficulties in the Indian pay television market Regarding the presence of government rules in the Indian pay television sector. • a comprehensive analysis of the competitive landscape, including in-depth company profiles and market share data for the most important players, businesses, manufacturers, and importers operating in the Indian pay-tv, cable-tv, iptv, and dth industry. • the future prognosis and forecasts of the Indian pay television market on the basis of the cable tv, dth, and iptv markets. • the macroeconomic variables that are impacting the Indian pay television industry. related news accounts: asia iptv industry forecast to 2016: declining installation costs will be a primary driver of future development The rivalry between cable companies and telecos is expected to get more intense in the iptv business in north America in 2016. ken research ankur gupta, head of marketing and communications ankur@kenresearch.com +91-9015378249 global iptv industry outlook to 2016: positive prospects with increasing broadband infrastructure expansion in asia contact: research about the Indian pay television industry can be found at the following website: https://www.kenresearch.com/media-and-entertainment/tv-radio-and-broadcasting/india-paytv-market-research-report/3300-94.html
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