I just saw a post titled “cover art weariness and the return of generic covers?” on an author community. In the article, one of the authors asks if we have achieved cover art saturation with the abundance of independently published books hitting the virtual stores. He is also perplexed by the fact that an increasing number of genre ebook icons are beginning to have a same appearance, and he finally inquires as to whether book covers are even significant… My response, given that I create book covers, may seem to be too simplistic… Nevertheless, if you would let me, I would want to elaborate. There is significance in book jackets. The design of a book cover is an art form; while you will certainly come across poorly designed covers just as often as poorly written books, a cover enhances the reading experience. The front cover of the book serves the same purpose for the reader as the lyrics do for the melody of a song. It is essential not only due to the fact that the reader learns about the book’s category, subject matter, and other fundamental particulars, such as its title and author, from the cover, but also due to the fact that the reader will not be able to shake the image of the cover page before, during, or after they have finished reading the book. When thinking about the book, the reader’s thoughts will automatically travel to the book’s cover. This will happen each and every time the reader thinks about the book. It is crucial because it plays a key role in persuading a reader to pick up the book (or click on it) in order to get further information. One of the responses to the exact same post was made by a person who classified themselves as a “reader.” This person indicated that he couldn’t care less about book covers and that they didn’t influence his decision when selecting a book to read. However, the reality of the matter is that he is truly impacted by the book cover, even if he may not be aware of this fact in the same way that we are influenced by a Coca-Cola advertisement. Coca-marketing Cola’s team is aware that they are receiving a significant return on their investment, despite the fact that we could believe that we ordered a Coke just because we felt like it at the moment. The book cover is an advertising tool, and in the same way that an appealing book cover attracts a reader, a book cover with a wrong design (and by wrong, I do not mean only a poor design; by wrong, I mean design mistakes such as being offensive, culturally inappropriate, or targeting to the wrong audience) may certainly drive readers back to other options. It is also significant since it is the sole opportunity for the author to convey the core of his work to the reader by means other than the written word, making it the one and only chance the author has to do so. In light of all of this, the task of a book cover designer is to develop a concept for the book cover that is one-of-a-kind, memorable, humorous, creative, and significant. This may be accomplished via the use of communication drivers such as metaphorical pictures or typographic coups. Do not lay the blame for “cover art saturation” on the designers just because you have the recurrent impression that you have seen the same cover on twenty different books. This distortion takes place as a result of an excessive number of people, the vast majority of whom are not designers, sourcing their own photographs and graphics from the same online image banks; they simply add a title and an author line, and then put them up for sale on a premade book cover catalog. And as if all of that weren’t enough, the vast majority of those who sell premade book covers have not read the source’s user agreement and are unaware of the copyright restrictions that image banks impose for the use of those images (otherwise they wouldn’t be able to sell them for such a low price or have so many of them). Thankfully, writers recognize the significance of the book cover; in the same way that none of them would wear jeans to their own wedding or name a kid with a random name, they wouldn’t top their work by covering it with a cover that was generic. about the writer: maria novillosaravia is a graphic designer that graduated from faecc. She is presently the co-owner of beautebook and serves as the art director there.