The acceptance of mobile applications for both personal and professional use is rising in India along with the country’s steadily rising smartphone use. There is a wide variety of smartphone applications available, including social networking, business, and local navigation and tracking apps. The user base for these apps is constantly growing. India is expected to overtake leading smartphone app markets like the US and five Western European Union countries by 2016 to become one of the largest players in the global app market, according to a report by research2guidance, an independent provider of market research and consulting services for the mobile industry. India, a software development outsourcing hotspot, is becoming more skilled at creating mobile apps. 9,000 app development businesses operate in India as of right now. A nasscom analysis states that the majority of these were introduced in the previous three years. The affordability of mobile app developers is a driving force behind commercial organizations of all sizes, encouraging them to take use of the potential of mobile applications to expand their client base and improve services. The Internet and Mobile Association of India (iamai), the country’s leading research body for internet and mobile use, projects a significant rise in mobile applications in the Indian market in the near future. In the near future, every business enterprise will need a mobile app, given that the usage of smartphones and mobile internet is growing rapidly, says Gaurav Chopra, associate vice-president of the Internet and Mobile Association of India (iamai). Mr. Gaurav said in an interview that the Indian market for business apps, or enterprise-based mobile apps, will grow tremendously in terms of sale value. It will do better than the consumer app market for applications like Google Maps and What’s App. In India, the following reasons are boosting the need for mobile apps: 1. India’s growing use of smart gadgets and smartphones 2. A rise in discretionary income 3. India’s rapidly increasing use of the internet 4. India’s 3G network is becoming more widely used 5. The notions of social networking are acceptable in India obstacles in India prior to smartphone app usage: 1. ignorance about use in India 2. Insufficient assistance for regional languages 3. little uptake in India’s rural areas As a company, you may research more to learn how to use mobile apps to grow your clientele, stakeholders’ convenience, and suppliers’ connectedness. One of the top fast food chains, for instance, has created an Android application that allows smart devices to book orders directly from the client desk. The program extended the pos (point of sale) counter and helped to calm things down. Businesses are launching apps to improve the consumer experience using smartphone e-commerce apps. All in all, the only way to learn how mobile applications should be created for various business goals is to do more research. Mobile applications provide a great deal of potential for company improvement in terms of demand. references- http://www.deccanchronicle.com/121215/news-businesstech/article/business-apps-set-overtake-consumer-centric-market; http://business-standard.com/india/news/indian-mobile-apps-industry-to-touch-rs-1804-cr-in-2012-iamai/198130
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