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If your company is making erroneous assumptions, it might be losing critical revenue. When I was in the eleventh grade, the music department at my high school hosted a fundraiser in which individuals sold grapefruit. The grapefruit, indeed. Do not inquire about it. The local community channel that we have (shout out to Msa Cable 3!) became aware of our effort and expressed interest in doing an interview with one of the kids during their live “what’s happening” show that take place every Thursday night. Regardless of the circumstances, I was selected to receive this honor. Who knows, I may have been the first one to put up my hand and offer my services when no one else was eager to take advantage of the chance. be shown on television? So I’m in! Thursday evening came, and I entered the studio offices, where I was greeted and sent to the “green” room. I was the first person to enter the studio. The very first thing that I noticed was that this place was not green. Everything about it was not green in any way. In that case, why on earth was it referred to as a green room? When I first encountered this gap, my rational mind was instantly perplexed. To me, that was completely incomprehensible! erroneous assumption number one: their visitors were aware of what a green room was. After a few minutes had passed, Carol Lewis, the presenter of the program, appeared. After she greeted me, we sat down and had a wonderful conversation. I was questioned by her on our fundraising event, including the items that we were selling, our objectives, the purpose for which the cash would be spent, where we were at, and other related topics. It was a wonderful conversation. He was able to put me at ease and make me feel comfortable. Everything was going well. I waited for my turn as she went on to conduct the live show. After that, she departed. Following a short period of time, I was led inside the studio, and I was instantly filled with wonder. Wow, this was really awesome! lights, cameras, and everything else that’s in the bag! A microphone was fastened to my body, and I was positioned and prepared to carry out my interview. We were going to go live, according to the floor manager who informed us! The third, the second, and the silent “one” with a finger pointing to the carol to start things off. Carol began by introducing me to her, and then she asked her first question, which was, “So, Susan, could you tell us about this fundraising program? What are you selling?” I fixed my gaze on her. huh? It wasn’t because I was bashful around the camera. Not at all; I did not get tongue-tied. No, I did not experience a state of being out of body and I did not freeze. I did not understand. I don’t understand why she was bothering me with that question once again. That was a question that she had previously asked in the “green” room. I have previously informed her of the response, so she is aware of it. What the heck is going on? It’s like she’s completely insane. Second, they made the mistaken assumption that their visitors were aware of the function of the green room. That being said, I did ultimately respond to her, despite the fact that I was completely perplexed by what was taking on. Mind you, I had no clue what to anticipate in the first place, so I’m not sure why this was throwing me for such a loop, but it did! erroneous assumption number three: their visitors were aware of the procedure and knew what to anticipate, which meant that there were no surprises along the way. It was a fantastic adventure that I will never forget. This was the case to the point that I ended up working for them two years later! What exactly does all of this have to do with the process of constructing and expanding a successful business? It involves identifying all of the assumptions that we consistently make, which are detrimental to our company, cause confusion among our customers, and result in the loss of key sales. — Stop assuming that your potential clients are aware of what you do and how you can assist them. — Stop assuming that they are aware of the advantages of working with you. — Stop assuming that they are aware of what it is like to work with you. — Stop assuming that they are aware of the reasons behind the questions you ask. No, your company is not the most important thing in the world for your customers. It is necessary to have a system and method in place that will direct your client through the whole of the working process. This will ensure that neither party makes any assumptions about the operation. As I sit here and type this, I am very aware that there is space for development on my side in this particular domain as well! Which of you are you? Is it possible that the assumptions you are making are causing you to waste both time and money? due to the success of your firm, a. frieden, Susan