6 WAYS TO INCREASE SALES AFTER THE HOLIDAYS

Your Guide to Overcoming Post-Holiday Fatigue for Business The fact that more people purchase during the holiday season is not surprising. According to a study by Adobe Analytics, customers spent $80.3 billion in 2018, simply online, between November 1 and December 6. If you were lucky, your seasonal business had a lot of success. However, there are strategies to boost sales in January regardless of whether you made a significant profit or encountered a decline in Christmas sales. Here are six of my favorites: 1. Hold a second sale. You may still attract your target audience with a seductive winter sale, even if shoppers might sense post-holiday tiredness after an abundance of Black Friday, Cyber Monday, Christmas, and Boxing Day offers. Here’s a nice illustration: Retailer Anthropologie is having a winter clearance on all of its sale goods. They’re enticing shoppers and getting rid of outdated inventory to make place for new spring inventory by taking an additional 40% off things that are already priced competitively. Keep in mind that your followers are informed; as a result, be genuine rather than simply slapping a sale sign on a product that isn’t selling well or labeling a little reduction a winter clearance. Add your New Year’s resolutions in. Whatever good or service you offer, there’s probably a way to incorporate the New Year, New You theme. According to a Tangerine survey from 2018, approximately 70% of Canadians had set resolutions. Nearly a third of respondents wanted to become more adept at managing their finances, while more than half were more concerned with enhancing their physical health. Therefore, begin by considering how your good or service makes someone’s: ? ? success in terms of money, one’s life, or one’s career? Wellness or good health? Self-esteem or confidence? Relations? Productivity Then, to avoid a post-holiday sales slump, consider how you could incorporate New Year’s resolutions and goals into your sales program. 3. Establish a blog or buying guide. While we frequently focus on Christmas, don’t forget that individuals need gift suggestions all year long. The 2019 Holiday Season Shopping Report found that 47% of gift buyers polled were unsure of what to buy. Helping visitors find their way is a year-round way to convert browsers into buyers. For instance, you might compile a top ten list of the most popular presents for moms or teenagers, or you may spotlight the best Father’s Day presents. With some assistance, customers will feel less overwhelmed and more inclined to add an item to their cart, which can significantly boost your sales after the holidays. 4. Update your newsletter registration. It can be simple to miss this crucial marketing tool when a small business owner has so much going on in their daily lives. Are you promoting an old promotion or an eBook that has been available for years with a newsletter signup? Look at your eNewsletter signup page and consider the upcoming year. Is there a way to increase its allure in order to draw in leads and sales? You might possibly provide some original content, such as an eBook or a video tutorial, or you could provide a no-cost consultation. 5. Boost your social media presence. If you decorated your social media accounts for the holidays, the time has come to take them down. Even if you didn’t include any seasonal flare, this is an excellent time to consider the message you’re sending out. Even though you shouldn’t change your logo or branding just because it’s a new year, at the very least, browse over your social media accounts to see if you need to add or edit anything. Your location and business hours on Google My Business and Facebook? old tweets that you’ve pinned on Twitter. Images for Instagram and Google My Business? For all of your social media platforms, use profile pictures. You’d be astonished if you thought that this wasn’t a direct way to boost sales after the holidays. People will question how effective and reliable your small business is if you have outdated assets gathering dust or you can’t be bothered to switch out a Christmas banner on a social media site. Read The Best Justifications for Rebranding Your Company’s Logo. Your company will develop and grow over time. You might introduce brand-new goods or services, explore new markets, or adjust your target audience. If this occurs, you may want to think about updating your marketing graphics. However, you must take care to avoid ruining all of the difficult marketing and branding work that you have already done and to ensure that you thoroughly comprehend how to rebrand for the best outcomes. Visit our website to learn more. 6. Be inventive with your holiday celebrations. NationalToday.com has a comprehensive list of January holidays that might help you get started. There are undoubtedly some entertaining ways that you can include these dates into your marketing strategy if you keep track of them throughout the year. You might provide a discount, a free gift, or a promotion related to your product line. Here’s a tasty illustration: Last year, the Italian restaurant chain Carrabba’s Italian Grill honored National Pasta Day with a $10 pasta offer. One of my favorite instances is what the WWF did in honor of World Penguin Day, which will soon be observed on April 25. They distributed an educational paper titled “Top 10 facts about emperor penguins” along with a suggestion to adopt one of these cuddly, waddling birds. We were so enthralled by this campaign that we decided to participate in it ourselves! How could we not, given that the Emperor Penguin is our recognized mascot! No, we didn’t receive a personal penguin, but we did receive a plush toy, frequent updates, stickers, and other wonderful items for supporting the project. You don’t have to anticipate and put up with a post-holiday sales dip. We must keep in mind that even though we frequently direct most of our marketing (and personal) energy toward the holiday season, our customers are still out there. They want to hear from us in a way that is both meaningful and pertinent. You can overcome the post-holiday blahs and prepare your small business for a successful 2020 with a little forethought and innovation.

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