INTERIORS THAT ARE FRIENDLY TO THE GENERATION RAISED ON SOCIAL MEDIA - myBlogd

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Beleaf, the flagship juice bar in Hangzhou, China, has furnishings that are designed for the social media era. These interiors were designed by superfusionlab from London. beleaf is a chain of juice bars that was launched in Dublin and has since expanded across the United Kingdom and Ireland. Beleaf, which is located inside the kerry centre retail mall, provides its clientele with a vibrant and friendly ambiance and welcomes them via an entrance that is open to the shopping center itself. Using lights in the shape of raindrops that are brilliant and change color and dangle low from the ceiling, it creates an atmosphere that is photogenic and is conducive to the use of social media. The lights, which were custom-designed and constructed from stretched cloth, give the area an engaging and strong feel while also providing a unique backdrop for selfies. The raindrop lights, which are a metaphor for the rainwater that hydrates fruits and vegetables, reinforce the brand identity more as a matter-of-fact happening than as an in-your-face element of design. Their bright, backlit info-graphics highlight the menu and storage for fresh fruits and vegetables at one visible end, within easy access. Intelligent surface finishes, wooden flooring and wall panels, a white backdrop for the service area, and the use of playful wallpapers all provide a fitting organic milieu for the frisky lights and the modern furniture designed in corian. Other elements that contribute to this milieu include the use of playful wallpapers. The designers, Lida Charsouli and Nathaniel Kolbe, have been especially intrigued by the prospect of investigating the “function of surface as something that comes to life and enhances our senses.” Customers have a number of sitting choices to choose from, including a bar type seat, stools, an elegant window seat that floats in the air, and a red leather couch. Under the raindrop lighting and with its level-changing worktops that accommodate a cash counter, service counter, as well as display section, the service area emits the same lively mood as the rest of the bar. In general, the beleaf becomes an ideal location for a click due to its eye-catching forms and surfaces as well as its psychedelic leds, which enhances customer-led advertising of the bar. Visit the website indiaartndesign.com to see the images.