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A contribution by Udita Chaturvedi It is an effort of the Indian government to offer institutional support to grassroots green technology and to foster innovators who integrate traditional knowledge with current technology. This program is known as the national innovation foundation-india (NIF-India). Four of these pioneers, namely Mansukhbhai Prajapati, Mohammad Rozadeen, c.V. Raju, and Mathews K. Mathew, will demonstrate their brilliance at the London Design Festival in 2013. Who would have guessed that rozadeen’s invention of a low-cost coffee machine in 1993 would have been inspired by the shortage of coffee available in rural towns? He used his street-smarts to research the process of producing coffee, and then he converted a standard pressure cooker into a coffee maker by adding a metal pipe to the modification. Rozadeen, who works as a welder and a mechanic by trade, has submitted a patent application for the design he came up with. prajapati has a profound understanding of ceramics, in addition to a privileged school background and acute business abilities. After putting his inventive mind to work on these benefits, he created the mitticool refrigerator in 2005 after putting numerous prototypes through their paces. The mitticool, sometimes known as ‘the poorman’s refrigerator, ‘ has been given a patent. It is built completely of clay and resembles any other clay-made shelf that may be seen in a rural home. The refrigerator generates natural cooling and does not need any additional sort of artificial energy. Another tip of the eco-friendly hat goes to Raju, an agricultural graduate from the Indian state of Andhra Pradesh, who, with the help of local craftsmen, has improved his traditional understanding of vegetable colors. He has come up with innovative ways to preserve them and revitalize the stock already in existence. Raju has also produced non-toxic and environmentally safe ‘herbal’ wood ware toys for a steadily expanding worldwide market. These toys are made of wood. The final participant is a nature enthusiast from Kerala named Mathew. He made the decision to turn his observation into a novel product and designed ‘hawker,’ which is a solar mosquito destroyer. Hawker became so popular that it sold over 5000 units of the device in 2005. Mathew is the last participant. The plastic base is fastened to an upside-down U-tube, and it is positioned in such a way that the top of the structure receives direct sunshine. By eliminating only one female mosquito, the eco-friendly gadget, which does not make use of any toxic chemicals, is able to eliminate almost 45,000 insects. This is accomplished by preventing further reproduction. Please visit www.indiaartndesign.com in order to see the photographs.