THE CHILL OF WINTER

Authored by avinash yadav courtesy of the architect photography by takuji shimmura; installation designed by architects dorell.ghotmeh.tane (dgt), paris, “which creates an experience of standing in time that has been frozen” encapsulates the spirit of the japanese watch brand citizen with the phrase “time is light, light is time.” At the Basel World exposition in Switzerland, which is the biggest watch and jewelry industry trade show in the world, the concept of “frozen time” was brought to life via an installation that covered an area of 147 square meters. The massive creative work exemplifies the brand identity of Citizen Watches and confirms the company’s mission statement, which is to “challenge spirits.” I felt; out of all parts, these main plates would best express the citizen brand, as they support the whole watch from behind,” says architect tsuyohi tane of dgt architects, who conceived the idea of using 50,000 pieces of hand-crafted watch plates, suspended by 3,000 metal wires. I felt; out of all parts, these main plates would best express the citizen brand, as they support the whole watch from behind,” says tane. There are thirty distinct sorts of geometric compositions that may be achieved as a consequence of the precise positioning of each plate inside the wires. The atmosphere as a whole has been designed in such a manner that it gives the impression that one is traveling through space. The plates represent millions of stars, each radiating their light to reveal the beginnings of a fantastical universe; scattered among these glittering plates and housed in towering vertical glasses are four fresh new collections of citizen watches that function as a component of the planetary system. By coordinating 178 led dimmable spotlights on the ceiling and 60 spots on the floor, the installation is given a deeper level of significance. This elucidates the union of time and light, which goes through continual changes in the same way as human interactions do. “they’ve reaffirmed my ambition to make work that would linger in people’s memory even after it’s taken down in a week,” says ar. tsuyohi tane. “they’ve given me a renewed sense of purpose in my artistic endeavors.” The only thing that makes this pavilion move is the passage of time; it has gone places beyond anyone’s wildest dreams and changed people’s lives. Please visit globalhop.indiaartndesign.com in order to see the photographs.

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