The renovation of the tasting room has been finished, and other announcements include expanded hours and music series. (Salinas, California, May 22, 2018) – The Schmiedt family vineyard was established in 1918, and it was planted with wine grapes for the first time in the fertile soil of Lodi. However, it took the family 87 years to come to the conclusion that they should use those grapes into their own winemaking process in addition to selling them to wineries located around the state. It was in 2005 that Ross Schmiedt made a Petite Sirah since there was an excess of the vine. This was the year when Twisted Roots Vineyards was established. Chardonnay, Cabernet Sauvignon, and Old Vine Zinfandel were among the additional varietals that were added to the estate’s output in 2009. This expansion took place throughout the year 2009. In order to continue producing Twisted Roots wines from grapes cultivated at the Schmiedt Vineyards, the winemaking process was relocated from an ancient farmhouse to its partners at Estate Crush in Lodi. Estate Crush is a specialized bespoke crush facility for premium wine production. A partnership between Josh Ruiz, Mike Hodge, and Ross Schmiedt resulted in the establishment of Twisted Roots Wine LLC in the year 2010. Schmiedt went away in March of 2014, and his wife Susan Schmiedt took up his role in the business after he passed away. When Twisted Roots launched a tasting facility in Carmel Valley in 2013, it caused a few of people to raise their eyebrows. In an interview with Carmel magazine, Ruiz said, “At first, some of the other winemakers were hesitant about having a Lodi winery here; but, they have officially embraced us.” The New Ownership Ruiz and his wife Julie, who is Schmiedt’s niece and Hodge’s daughter, purchased Twisted Roots from the family in January of 2016. Julie is also the daughter of Hodge. After some time had passed, the Ruizes decided to expand their company by enlisting the assistance of a few buddies from college. “My wife Julie and I purchased the family firm in January, and in June, we brought in three of our college friends who reside in other parts of the state to assist us in expanding the business,” said Ruiz. Our friends are located in different parts of the state. Given that I worked in the Salinas Valley Produce company on a full-time basis, I was aware that I need assistance. Everyone in this group is a reliable friend who has become like a member of the family, and the primary focus is on expanding the company. I am unable to do it on my own.” After graduating from Cal Poly San Luis Obispo with a bachelor’s and master’s degree in Agribusiness, Ruiz extended an invitation to his college friends Andy Gulley of Fresno, Matt Brem of Salinas, and Neil Amarante of Paso Robles to become members of Twisted Roots. Andy and Matt’s wives, both named Laura, were also invited to join the band. Ruiz said that the skill sets of the three new partners will be very beneficial to the firm in terms of achieving its objectives. In addition to being an agricultural pest management adviser, Gulley is also the proprietor of Produce West, a Salinas produce brokerage, and Amarante is a lender for agricultural businesses. Matt and Whitney Pridey, who are now overseeing Twisted Roots’ wine club, events, and general business development, have also joined Twisted Roots as partners. They previously managed these aspects of the company. Additionally, Whitney is the sister of Matt Brem, who is the new partner. The planting of grapes in 1918 It is said by Ruiz that the individuals who established the vineyards did so in 1918 since their neighbors were also cultivating grapes on the land that they had just purchased. The Schmiedt Vineyard was initially established on more than one hundred acres in the area that is commonly referred to as the Dairy Vineyard. Subsequently, the Schmiedt Vineyard was expanded to include the CLR Vineyards, which were named after the three sons of Gust and Dorothy Schmiedt: Carl, Leland, and Ross (The original visionaries). The name that was ultimately chosen was devised by Ross, who stumbled discovered a tangle of ancient rootstock and pondered, “Twisted Roots might make a fine name for the vines and winery,” and the name stuck. In a broad sense, the appellation is Lodi; nevertheless, the precise appellation is the “Mokelumne River,” which, according to Ruiz, has the effect of producing grapes and wines that are quite distinct from those produced by the other Lodi AVAs. During the scorching summer months in Lodi, the Schmiedt vineyard is able to maintain temperatures that are somewhat lower because to the river itself, which serves as the foundation of the Mokelumne River AVA. According to Ruiz, 2017 was the most successful year for the winery to date. The winery produced 1,000 cases of four different varietals, one of which being its distinctive “1918” Old Vine Zinfandel, which was made from grapes that were planted in 1918. Cabernet Sauvignon from 2012, Petite Sirah from 2012, and Chardonnay from 2015 are the other three varieties that are included in this collection. He said that Twisted Roots is planning to achieve “steady growth” of ten to twenty percent annually, and that the new partners would be a part of the process to accomplish these objectives. Ruiz tells me that the business is still run by a family and has its origins in Lodi. It is because they are really a part of my family that they have chosen to collaborate with me. We are allowing anything to become a part of the Twisted Roots family. Enhancements to the Tasting Room: “It was crucial for us to offer a pleasant atmosphere where visitors feel at home to not just sample wine, but to take a glass or two of wine and rest for a bit when we were establishing the design idea for Twisted Roots. This was one of the elements that we wanted to make sure there existed. Craft Design-Build had a partnership with a number of local craftspeople in order to provide individualized solutions that included components that exemplified our distinctive Central Coast vibe (Santa Cruz redwood, leather, seagrass, stone, hot rolled steel and glass). We wanted to create a setting that was visually attractive without being overpowering, and that were our goals. The use of monochrome colors and textures provides a modest sense of appeal without significantly detracting from the overall experience of drinking wine. One of the most notable features of the area is the 1918 chamber, which is dedicated to Twisted Roots’ 100-year-old vines. When you slide open the unique steel barn door, you will be greeted with a room that features two stylish chandeliers suspended over a rustic farmhouse table that is ten feet long. For the purpose of hosting a wide variety of events, including private tastings, dinner parties, and the watching of sports events, this location was designed and constructed. The opportunity to collaborate with the Twisted Roots team in order to make their idea a reality was an incredible honor. Jon and Meryl DeYoung Rasmussen, owner and operator of Craft Design-Build Inc. Throughout Monterey County, Craft Design-Build is a full-service design and construction company that specializes in both residential and commercial building. Downloadable photographs with a high resolution are available. This gallery may be seen by clicking on the following link: http://www.richardgreenphotography.com/Chatterbox-Public-Relations/Twisted-Roots-Interior-Shots-4-8-18/. After clicking on the link, enter the password, chatter, in uppercase. Commemoration of the 100th Anniversary During the year 2018, Twisted Roots intends to commemorate the one hundredth anniversary of the vines being planted in Lodi. An extravagant, black-tie, 1920s-style Hollywood party will culminate in the festivities, which will take place at their tasting room in Carmel Valley, which was formerly the Lyons Head Art Gallery and is located next to Café Rustica. The festivities will include special events, wine deals, and giveaways for wine club members. Be sure to mark your calendars for: This summer, Twisted Roots will be hosting a series of concerts at its recently remodeled Tasting Room, which will take place from June to August of 2018. The June concert will take place on June 10 from 4 to 6 o’clock. There will be no food available, but guests are welcome to bring their own snacks. The entry fee is $15, and attendees will get a complimentary glass and live music. Wild Turkeys (https://www.facebook.com/Wild-Turkeys-166319330279/) is the band that you may listen to. There will be no food served at the July concert, which will take place on July 8 from 4 to 6 p.m. Guests are welcome to bring their own snacks. The admittance fee of $15 includes a complimentary glass and live music. AT NO COST TO MEMBERS Please visit Rise Up’s website at http://riseupreggae.com. August-Concert -August 12, 4-6PM -No food, Guests may bring snacks -$15 gets access, a complimentary glass, live music, AT NO COST TO MEMBERS http://www.taylorraemusic.com is the website for Taylor Rae. On September 21st, Twisted Roots will be the wine partner for the Wine Night Out event that will be held at the Hofsas House in support of Peace of Mind Dog Rescue Local. The Twisted Roots Patio is the perfect place to celebrate National Pumpkin Day. On the 24th of October, you may assist Animal Friends Rescue Project by painting a pumpkin, drinking Twisted Roots Wine, and doing so. Do not pass up the opportunity to get the 100-year anniversary winemakers from Twisted Roots. The Whaling Station Restaurant in Monterey will be the exclusive location for the dinner on November 8th. On December 8th, Twisted Roots will be performing at the Annual Gingerbread House Fundraiser held by the Hofsas House Hotel. This event will benefit the Carmel Library Foundation financially. While enjoying a glass of Twisted Roots bubbles, construct a home for a charitable organization. For further information, please contact Marci Bracco Cain Chatterbox PR at (831) 747-7455 or visit their website at http://www.twistedrootsvineyard.com.
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