Written by Beverly Pereira Images courtesy of mimaristudio; photographs taken by Alt Kat Time Required to Read: Two Minutes mimaristudio is responsible for the design of the Volkswagen Arena Turkcell Platinum Lounge, which is a warm and welcoming area that retains a strong feeling of brand identification for the visitors of the telecom operator in Istanbul. Turkcell’s Platinum Lounge can be found within the Volkswagen Arena, which is an indoor venue within the UNIQ Istanbul complex. This venue is known for hosting live events such as concerts, fashion shows, award ceremonies, basketball games, and performing arts shows. It is likely that Turkcell enjoys a significant amount of brand visibility during these types of events. Furthermore, the local telecom giant commands a strong but stylish presence in the lounge as well. This is accomplished via the use of creative lighting and the strengthening of the architectural character that was already there. Mimaristudio is responsible for the design of the interiors of the Lounge, which transform the area into a lively entertainment and hosting place for Turkcell’s visitors. There is a special entrance and security points at VW Arena, and the lounge, which is 575 square meters in size, is just a short elevator trip away. While the side of the lounge that is longer opens out to tribunes, the side that is shorter breaks out onto terraces. The designers transform the area into a cozy and welcoming place that provides visitors with sitting and standing choices, all without compromising the structural integrity of the building. The studio makes use of the long rectangular geometry of the space in order to make use of a collection of columns that are repeating in arrangement as individual hosting posts. Aluminum chain drapes adorn each column while also displaying Turkcell’s corporate emblem. This transforms each of these hosting posts into a meeting room that is both useful and aesthetically pleasing. Each hosting post is additionally marked with rondure ceiling plates, which simultaneously take the form of a floor pattern due to their round shape. The lighting, which was accomplished by Light 2 Design and Crealux, is the primary factor that contributes to the formation of the lounge’s character as a place to relax and unwind. A luxurious mood may be created by using a night mode, selecting luminaires that are suitable for the occasion, and utilizing bright blue colors, as well as by experimenting with a wide range of permutations and combinations of illuminance and hue values. The room is transformed according to the requirements of the use as a result of an automatic light control system. Once again, the visibility of the brand is expressed by light-induced logos, as well as graphic designs of Turkcell’s mottos that are covered with foil and carried out by futurists. There are 325 words. File of Facts: Turkcell Communication Services is listed as the client. Mimari Studio in charge of interior design “Ayça AKKAYA KUL” and “Önder KUL” are the designers. Tolga BOZOK and Kaan GÜLKIRAN are members of the design team. The inside space is 350 square meters. Outdoor Space: 220 square meters Volkswagen Arena, Uniq Istanbul – ISTANBUL is the location of the event. Visit the website globalhop.indiaartndesign.com in order to see the photographs.
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