INTERVIEW WITH OBU'S MARKETING COMMUNICATIONS COORDINATOR - myBlogd

Communication

June 27, 2024
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710 words

Recently, I was given the chance to do an interview with Kenney Day, who serves as the marketing communications coordinator at Oklahoma Baptist University. He provided me with some insightful knowledge on the components that are involved in marketing for our university. First, Kenney filled me in on the history of the business and how it was established. Alexander Chernev states that “a firm’s capacity to effectively compete in a particular market is determined by its resources, which include core competencies and strategic assets, that allow the organization to meet the demands of its customers” (2014). kenny went into detail about how his business was structured to accommodate the requirements of the clientele. Paula Gower, who is the assistant vice president for marketing communications, is the person that oversees my work. I am responsible to her. I am employed in a variety of fields. I write quite a bit, including advertisements, speeches, and news articles. lane castleberry is in charge of managing the content of our website and our social media accounts. Damon Seymour is responsible for developing our website. In addition to that, we have Shelly Marker-Cash working as our graphic designer, and Sophie Stanley serves as our marketing communications assistant. Because the students in my marketing research class had done some work for Paula Gower, I was immediately exposed to the vast number of facets that are involved in marketing. Research, communication, creating material on the web, advertising, and graphic design are just some of the aspects involved, and this just scrapes the surface. Time constraints and making decisions about what to put in his work were two of kenny’s most difficult issues. “it is necessary for you to have the ability to prioritize the many aspects of a situation.” Because you have so much information to share with your people, it is essential that you have a solid understanding of their priorities and concerns. The creation of high-quality material is essential for kenny. I wanted to know how the advancement of technology had impacted his work. I was curious as to how he managed to keep on top of things for such a long period of time. According to what he had to say, “perhaps the most significant development is social media.” There is such a wide variety of venues available for you to convey your message. Additionally, there are a great number of locations where individuals may be trashing your brand, so you need to keep an eye out for them. The most significant shift is the dramatic increase in the variety of available media. I couldn’t help myself and had to inquire about any moral dilemmas he could be facing. This is of the utmost importance in this day and age since morality and truth have gotten so warped. scott b. rae and kenman l. wong, of christian marketers, state that “business faculty should take the lead, first in dispelling the concept that marketing is merely advertising and selling,” which is a view that needlessly relegates the discipline of marketing to a restricted promotional function (2012). In reality, the reputation of the institution rests on the shoulders of Kenney and the other members of his marketing staff. kenny elaborated, saying, “privacy is a major concern no matter where you are, but particularly when it comes to communications.” There are certain things you can say and others that you cannot. There are numerous things that we are aware of but cannot reveal to anybody else. There are certain things that I am aware of, but I am unable to share them with my wife. There are many individuals who will blur that line, but I would challenge you to not muddy that line as you go forward in your professions. You can’t simply shrug your shoulders and say, “Well, I know they’re not going to tell anybody,” because that’s not acceptable. I shall keep that piece of advise in the back of my mind: in any ethical circumstance, do not muddy the boundaries. references 2014 edition of “strategic marketing management,” published by Cerebellum Press in Chicago. chernev, A. rae, s.b., and wong, k.l. (2005). (2012). beyond the point of integrity. Zondervan, located in Grand Rapids.