International firm specializing in architecture and design of Balmond Studio is in the process of undergoing a comprehensive rebranding! I and Creative Director James Balmond Talk about… copy: The international research-led practice of architects, designers, artists, and theoreticians has worked on establishing a standardization procedure spanning the complete spectrum of communication, across all of their offices from europe to south east asia. Cecil Balmond, the world’s leading thinker on form and structure, has led this effort. The studio that is famous for its dynamic architecture that “engages with inner organizational systems such as algorithms and fractals” now conveys the essence of its work motto, philosophy, methodology, and values with aplomb. This includes everything from the logo, visiting cards, and stationery to standard presentation templates, file naming protocols, and digital experience. iand, when having a discussion with the creative director james balmond… iand: what was missing from the former identity? jb: if we’re being really straightforward, a real identity. The previous mark was a straightforward representation of the Aksidenz Grotesque BQ Condensed font. It was not singular, ownable, or individual in any way. There was not a true demonstration of the design technique, values, or aesthetic used by the Balmond Studio. This needed to be communicated via the new brand to the employees as well as the larger industry and potential customers. Iand: what new factors were taken into account, ask how were those factors integrated into the new identity? jb: to begin, the brand needed to be reflective of the way we create and the methods we implement, which are applicable to both the artistic and architectural creative processes. The second consideration was giving priority to the idea that things will change. Everything we do is being driven by our new brand expression, which is “changing dimension.” To make a good shift, to modify the way things are done at any moment and on any scale, and to create new perspectives and experiences is what it means to “change dimension.” This constituted a significant obstacle from the point of view of brand management. Traditionally, the appearance and feel of a brand is permanent and unchanging; it is inert. We were tasked with developing a style and vibe that was lively and energizing, as well as something that could take on an unlimited number of variations. As a result, we presented the method; more specifically, we designed a visual that is based on the traditional klein bottle algorithm. Because it has an infinite number of forms, we are able to produce a one-of-a-kind algorithmic imprint for each and every piece of communication if we so want. However, since each iteration derives from the same mathematical function, there is a consistent branding appearance throughout the whole process. It is a one-of-a-kind piece of equipment that upholds the principles of our change dimension philosophy. Additionally, the “slash” is a sign of transition and transformation. It is yet another indication that denotes the several facets of our company that are always evolving. Therefore, there is the Balmond Studio, the Balmond Publishing Company, the Balmond Real Estate Company, and so on. I also want to know how vital it is for a business to constantly reaffirm who they are. jb: you’re right, it’s of the utmost significance. To put this in a more straightforward manner: how can I feel a connection and closeness to the firm I work for if I do not have a clear notion about what they are all about? In order for everyone to be able to recognize who we are and what we stand for, it is important that we reaffirm our brand identity and that we do it in a clear and concise manner. Cohesion is created as a result, which allows everyone to remain on the same page despite the fact that they are working in various locations across the globe. Society progresses, new technologies emerge, and business practices adapt. To adequately represent these aspects, a brand must, in some ways, also undergo change. A culturally relevant and synergistic relationship may be established when a brand’s identity is reaffirmed. When is the best moment to reorganize your brand’s products and services? How does a company recognize when it is the appropriate moment to update its appearance? jb: the answer to this question will change depending on the company. For us, it was all about accelerating our rate of growth. There are fresh individuals signing up in every region of the planet. It was necessary for us to ensure that they were aware of who they were working for, the manner in which we do business, and the standards that we hold them to. Because it motivates and stimulates employees, the brand is an essential component. It is time for a rebranding to energize workers if one can detect a malaise among the personnel or a lack of love for the organization. If this is the case, then people need to be energized. Also, if feedback from customers or others in the industry reveals a specific number of problems with the brand’s message, images, or other aspects, it may be time to consider making some adjustments to the brand and finding solutions to these issues. iand: What are your plans for implementing this over time, in stages? except that… jb: you’ve reached the “soft launch.” We will make sure that all of our platforms and printed and digital communications are working in harmony with one another. In the second phase, we will disseminate the concept of “changing dimensions” all across the globe. In order to accomplish this goal, we came up with an innovative form of communication that had never been used before. It completely changes the rules of the game. At the same time, we will carry out a particular action in the broader world, communicating the shift dimension idea, and at the same time, we will attempt to transform the lifestyle, culture, and mentality of a people or community. By using art, design, and aesthetics, we will demonstrate how change can be a constructive force. Next, we are going to crowd-source the concept, which means that we will ask people what they think about it and obtain their feedback in order to create original human material. Iand: The Balmond moniker was already established as a formidable brand by the time that Balmond Studio was established in 2011. As a direct consequence of this, the early “branding” was understood from a pragmatic and operational point of view. The construction of a brand dna was required as a result of the staggering increase that has taken place. The black (strong, powerful, and classic) and yellow (positive, light, and warm) letters against a seemingly diamond-like backdrop is in fact the culmination of a meticulously thought-out synergy of everything that cecil balmond and his name tag represents â to the extent that the new brand vocab even streamlines balmond studio’s tone of voice with invaluable attributes like clarity, brevity, humanity, simplicity, and above all poetry and extraordinariness that are a potent hallmark of To see the photographs on indiaartndesign.com, please click here.
I love myBlogd
Author
jackemails@gmail.com