Award-winning creative consultancy masquespacio has recently completed the design for doctor manzana’s flagship shop in valencia, which integrates brand identification with interiors design… The design of a retail establishment is very reliant on the experience that it provides for the consumer, the connection chord that it strikes, and the effects that it has. doctor manzana (also known as dm) and masquespacio partnership had its start in 2013, when the latter company updated the dm brand and launched their first flagship location. The brand was reimagined with a primary concentration on the angle of touch screens at 54 degrees, since the company specializes in smartphone repairs and gadgets and prioritizes smartphone cases above other accessories. Along with the use of four distinct colorsgreen and blue as a reference to the doctor, salmon for the fashionistas, and purple for the geeksthis approach was applied both to the brand as well as to the interior design of the space. On the other side, metal was employed to give the room a more industrial look, which was intended to evoke thoughts of research and labs. For this, the second dm store, the designers sought to maintain the already established identity of the brand by offering a new custom-made design that could be recognized by dm’s customers while simultaneously proposing a completely different design for this new point of sale. This was accomplished by offering a new custom-made design that could be recognized by dm’s customers. Through the use of this design, one is still able to discern the angles of 54 degrees, the colors, and the materials, but more emphasis has been placed on the metal finishes. Additionally, compared to the initial shop, extra features have been included in order to provide a better service in relation to storage as well as the changing of the sort of items that are now for sale. It is important to highlight the area that is planned to be used for workshops and talks. This area is going to be completely separate from the retail store and will include the doctor workshop high stool chair that was designed by masquespacio. This chair is going to be the first official product sold directly through masquespacio and will fall under their subbrand mas creations. Visit the website indiaartndesign.com to see the images.
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