A comprehension of Google’s advertisements and the reasons why you might not locate yours where you anticipate finding them. I am getting it. You’ve decided to put some of your money into Google AdWords, which was a brilliant choice. Every time you explore the internet, you come across the Google advertisements of different people. Then why do you claim that you never see your own advertisement? It’s a question that comes up frequently in conversations with customers. And there is a straightforward response. But first, to put your mind at ease: there is no need to be concerned. There is absolutely nothing wrong if the search results displayed by your Google ad do not match the results of your own personal searches. In point of fact, you should anticipate that this will frequently be the case. Below, you’ll find a more in-depth discussion of Google ads as well as SEM (search engine marketing). But first, we went to our resident expert on advertisements, Daniel Simmons, and asked him to provide a definitive answer to the age-old question: why can’t you view your own Google Ads? A Guide to Google Ads (and an Explanation of Why You Can’t See Your Own) Although Google advertisements can be used to raise consumers’ knowledge of a brand, the most common and effective uses for them are to sell or promote products or services, drive visitors to a website, or collect email list signups. They provide an easy-to-measure return on investment (ROI) when employed in this manner, which enables you to understand how your advertising money is working for you. In the end, whether or not you will see your own advertisement is mostly determined by your budget. But before we get into that, let’s take a look at the two different kinds of Google advertisements, which are search advertisements and display ads, because the kind of ads you’re utilizing can play a role in determining whether or not you’ll see them personally and when. Ads based on a search Search Ads are advertisements that come up whenever someone conducts a search using Google, as the name suggests. Let’s say you’re a plumber working in the Kelowna area. If someone searches Google for “plumber in Kelowna,” then your ad may show up in the results of that person’s search. These kinds of advertisements, in which you take steps to ensure that your business is prominently displayed to individuals who could be looking for your direct services, can be extremely effective. As you might expect, this form of advertising can be very effective. However, it is essential to keep in mind that even if someone searches for your keywords, your advertisement will not always come up as a result of that search. You are currently engaged in a bidding war with every other company that is employing keywords that are comparable to yours (and trust us when we say that the competition is typically fierce). If you have a limited budget, for example, less than $20 a day, then you may find that it is depleted rather rapidly on a daily basis. This implies that depending on the time of day you try to find your ad, you may wind up doing so after the allotted amount of money for advertisements for the day has been spent. To put it another way, it is not possible for your advertisement to be displayed for you. This is made even more complicated by the restrictions of your physical location. Even if your advertising budget is limited, there is still a chance that people may notice your advertisements if you focus on a very restricted geographic area (for example, a single small city). On the other hand, if you have a limited budget and you are targeting a large area, such as the entirety of North America, for example, then it is likely that your budget will be depleted before you have the opportunity to view your own advertisements on any given day. It all comes down to the numbers. When you employ strategic search engine optimization (SEM), you can achieve results from Google Ads without having to invest a lot of money. However, unless you spend a significant amount of money in a very specific region, the chances of people seeing your ad simply aren’t there. But there is no need to be concerned. To reiterate, if your campaign is properly configured, the intended audience will continue to view and click on it. This is a much more significant achievement than simply coming into your own advertisement by accident. Advertisements on Display Display advertisements function in a somewhat different manner. You pay for each thousand times that one of your images or videos is displayed across one of the websites that are part of a display network. It is more likely that you will come across your own display advertisements, presuming, once more, that your advertising budget is adequate and that the geographic area you are targeting is not excessively broad. Having said that, there is a proviso. Only certain websites that are part of that network will have these advertisements displayed; they will not appear anywhere else. Therefore, if you are on the ‘wrong’ website, there is a 0% chance that your advertisement will be displayed. I want to emphasize once more that this is not the end of the world. Because, to reiterate, the fact that you are not seeing your advertisement does not mean that potential customers are not seeing it. Instructions on how to view your ad within the search results You are most likely beginning to understand what I mean at this point. There is a good chance that you won’t see your ads unless you have a significant advertising budget (in the range of $100 per day or higher) and a relatively limited target region. That’s all right by me. Because not seeing your ad doesnât mean itâs not performing well or getting you results. READ: Best Ad Strategies for Immediate Results Advertising can be so effective for your business, but it has to be done right or youâll lose time and money. With all the info out there, conflicting advice and constantly-changing online platforms, itâs so hard to know where to spend your ad budget. In this article, weâre simplifying both online and offline advertising strategies, so you can start to see immediate sales from your website. Read More on our website. So itâs much more important to see your ad results than to see your actual ads âin the wild.â And you do that by checking your Google Analytics. We make sure that all of our clients have access to their Google Analytics account. From that account, you can see where your ads are being shown, on what devices, at what times, and at what rates. Thereâs so much invaluable information you can find on your account. Thatâs why Daniel is more than happy to spend time with clients to help them understand their Google Analytics accounts. Because sometimes all that invaluable information can lead to info overload. Many people log into their Analytics account once, find it overwhelming, and ânopeâ out, never logging in again. Thatâs why Daniel likes to take an hour or so with clients to walk them through how to understand what theyâre seeing in Google Analytics. Why? Just like you have to understand your financial numbers as a business owner, he says, you have to understand your website analytics. They go hand-in-hand in understanding your business and where itâs going. Of course, we also give our digital marketing clients monthly analytic reports as well. Seeing your ad versus seeing results Donât fall into the trap of missing the forest for the trees. Ultimately it doesnât matter if you see your Google ad. It matters if potential customers do. This is how Google ads help your business. And thatâs where a SEM expert like Daniel comes in. SEM, or search engine marketing, helps increase conversations from paid Google Ads by leveraging proven campaign management and optimization strategies. Itâs a critical tool in digital marketing. And it requires highly focused keywords to determine the most cost-effective approach to obtaining qualified customers who are searching for exactly what you offer. Anyone can set up a Google account and get some ads running. Heck, you could probably set it up yourself. Google Ads can dramatically improve your business – but only when you know how to use them. But using Google ads properly, to connect with the right people at the right time with the right message, requires complex know-how. Without this know-how, youâre setting yourself up to waste a lot of money. At eVision Media we will manage your Google AdWords account, targeting the keywords and display campaigns that will drive conversions (purchases, leads, goal completions) to your site. Through a variety of research tools and techniques, we develop effective paid search campaigns focused on meeting your target cost per sale or lead. Youâll reach eager buyers who wouldnât necessarily find you organically via search engine optimization techniques. Itâs also important to note to potential American clients that working with us can offer big savings. When we set up your Google Ads account, youâre able to pay Google in Canadian funds. And since you can pay us in Canadian funds, too, that can lead to big savings over time. Our team can help you create and implement a digital advertising strategy that works. Contact us to learn more. I wish you much luck in your business. The name Susan Friesen Related Articles – understanding google ads, paid ads, SEM, advertising with google, Send a Friend an Email with This Article Inside!Get Emails with Articles Just Like This One Delivered Straight to Your Inbox!Join now and it’s completely free!â
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