INTERVIEW WITH OBU’S MARKETING COMMUNICATIONS COORDINATOR

Recently, I had the chance to speak with Kenny Day, the coordinator of marketing communications at Oklahoma Baptist University. He provided me with some crucial information about the marketing strategy used by our university. Kenny first explained to me how the business was structured. According to Alexander Chernev, a company’s capacity to compete successfully in a given market is determined by its resources, including its strategic assets and core skills, which allow it to meet client expectations (2014). Kenny gave an explanation of how his business was set up to meet consumer needs. The Associate Vice President for Marketing Communications and my boss is Paula Gower. I answer to her. I do a variety of jobs. I write a lot, including news articles, advertisements, and speeches. Our coordinator for digital content and social media is Lane Castleberry. Our web developer is Damon Seymour. Additionally, Shelly Marker-Cash, our graphic designer, and Sophie Stanley, our marketing communications assistant, are employed by us. Since Paula Gower had worked with my marketing research class on a project, I naturally saw how many diverse factors influence marketing. Just to name a few, there is research, communication, site content, advertising, and graphic design. The biggest obstacles for Kenny were time and deciding what to write about. You must have the ability to prioritize your priorities. You must be completely aware of what your constituents are looking for because you have a lot of material to deliver to them. For Kenny, quality material is vital. I enquired of him how technology had affected his professional life. I was curious as to how he managed to stay on top of things over the years. The largest difference, he claimed, is undoubtedly social networking. There are so many places where you may spread your message. Additionally, you need to keep an eye out because there are so many areas where people could be trashing your brand. The biggest shift is the explosion in the amount of media available. I finally questioned him about any ethical dilemmas he currently faces. Given how distorted morals and truth have become today, this is particularly vital. According to Scott B. Rae and Kenman L. Wong, business faculty should take the lead when it comes to Christian marketers by first dispelling the myth that marketing is only selling and promoting, which unnecessarily confines the field to a limited promotional role (2012). The legitimacy of the university actually rests on the shoulders of Kenny and his marketing team. Privacy is a major concern in every situation, but particularly in communications, according to Kenny. You can say some things and you can’t. We are unable to share many of the facts we know with anyone. Even some things I am aware of, I cannot share with my wife. Many people will straddle that line, but I dare you to do the opposite in your professional endeavors. You cannot simply respond, “Well, I know they won’t tell anyone,” No, you can’t. That piece of advice, “Don’t blur lines in any ethical scenario,” will be with me forever. References Chernev A. (2014). Management of strategic marketing. Cerebellum Press, Chicago. Wong, K.L., and Rae, S.B. (2012). Past Integrity. Zondervan, Grand Rapids.

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