I saw you show there wearing the appropriate suit, complete with polished business cards and a polished grin. similar to every other person in the room. or maybe you and I are something alike. posing as “professional” even if you’re not wearing a suit. Not nearly all of you yet. We both know a secret about you, your inner rebel. January 28th newsletter (graphic1) She is not the same as other people. She is unique. She finds the restrictions of convention irritating. She embodies the essence of both a wise old crone who has lived long enough to know that fitting in leads to a perfectly normal existence and a 13-year-old girl who is just beginning to explore maturity. and she’s craving more. She desires the unusual. She wants to reveal her spiritual destiny and come out of hiding. She longs for purpose in her life. She aspires to significantly improve the lives of her tribe members by serving them. She aspires to contribute to global change. to bring about kindness, peace, love, and laughter in the world. to restore the earth so that future generations will marvel at the sight of gazelles in the wild and whales singing in the ocean’s chorus. Each and every one of us is urged to unleash our inner rebel. The secret to success is to break free from the constraints of conformity that we have been taught. Without a doubt, if you work harder than anybody else to follow the “established” route, you can succeed. but in the end, it will exhaust you and destroy all you’ve accomplished. I want a new route for us—you, me, and myself. The rebellious businesswoman who dares to stand out from the crowd by boldly and confidently expressing her special abilities. To be honest, I’m tired of following the same old procedures and expecting the same old outcomes. Here, are you with me? because creating a large revenue is the result of crafting your own route. (Remember Oprah Winfrey, Richard Branson, and Bill Gates.) However, as we are all aware, embracing our inner rebel causes a great deal of dread. I know this because I have never worked as a coach with someone who hasn’t acknowledged that they are afraid to stand out. “People may not like you, they might say awful things about you, they might not want to employ you, they might even stone you,” warns your voice of warning. Indeed, I can hear that voice yelling at me each time I allow my rebellious side to act in an unconventional way. Nevertheless, I continue to do it. I mess up big time occasionally. I’m successful sometimes. But every time, I gain knowledge that helps me serve my tribe and the globe even more. Knowing your values is the first step towards letting your inner rebel out. Who are the persons you would defend yourself and your allies against in a knife fight? the ones who, when you consider their challenges and triumphs, make you cry? How are you going to help them? What is the purpose of your mission? Second, read up on and absorb knowledge from the rebels who came before you. How did they bring about this change? What are their finest marketing techniques’ how-tos? Examine what works, then use your intuition to adjust those tactics for your company. Thirdly, if you feel like going back to being safe and little, locate a mentor, coach, or accountability partner who will call you out on it. Someone who recognizes your genius even while you are blind to it.