By using a design language that is indigenous to the setting of the location, Renesa Architecture Design Interiors is able to renovate and aid in the branding of an ancient spectacle shop located in New Delhi. When Maggo Optics, a sight store that had been in business for four decades and measured eight feet by eight feet, expanded its footprint into a thousand square feet complex showroom, it demanded a total overhaul, both in terms of its architecture and its brand. The history of Maggo Optics has been revitalized as a destination of choice for all things optical, thanks to the collaborative efforts of Ar. Sanchit Arora of the studio Renesa. The store is an amalgamation of several smaller commercial establishments and occupies the entire ground floor of the mixed-use complex. It presented the architects with the challenge of reworking on the building, which was sixty years old, by taking into consideration their new interventions with calculated care. Another operation that needed to be completed was the revitalization of the monolithic Terrazzo walls and floor that make up the internal envelope of the building. Every aspect of the material and the labor needed to be managed in order to produce a consistent application. Compositional wonders that are both daring and basic are created by Sanchit with unwavering determination throughout the shop, exposing spatial frames that are one of a kind and awe-inspiring. Starting with the exterior, he creates a whimsical composition consisting of four arches. One of the arches provides access to the store, while the others offer a glimpse into the world of optics with large frames that are reminiscent of funky spectacles, which immediately attracts the attention of people walking by. Inside, a barrel-vaulted ceiling hides the existing structure and serves as a cue for the arching display of items at reasonable prices. Meanwhile, a consistent background for the high-end display allows each collection to have its own tiny exhibition stage. The shop provides consumers with the opportunity to investigate specific exhibits, as well as a variety of mirrors, and it also provides open exhibition areas for customers to contemplate. A cohesive backdrop for the store is created by marble counters that are set against the rugged Terrazzo envelope. Additionally, several elements of brass, such as brass inlays in the Terrazzo flooring and walls, brass-framed backlit beading shelving systems, framed mirrors of varying shapes and sizes, and brass dome pendants for lighting, all contribute to the store’s overall elegance, drama, and a touch of luxury. The space functions more like the “eye” with multiple simultaneous “reflections and refractions” to enhance the quality of the spatial experience. This can be accomplished through “convergence” by using different mirrors with different lens shapes and sizes, as well as through the creation of pure open exhibition spaces. In this way, it extends beyond the immediate necessities of retail spaces, crafting a journey that incorporates knowledge about vision and optics into the design of the environment. Take a look at the pictures on the website indiaartndesign.com. The following articles are related to retail design: facade design, interior architecture, commercial interior design, brand exercise, and retail design.
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