An immersive atmosphere is conceived by Saransh Architects and Interior Designers for a window store in Ahmedabad. The design is more focused on the experience than it is on exhibition… What creative ways are there to bring windows into the spotlight? Not only that, but what about when you have a linear site, which is a long and narrow floor plate that is only broken up by toilet pipes and a handful of columns, and there is very little natural light? The Window Factory display shop is a concept that was developed as a result of the challenge of numerous site and product limits. It is a component of a commercial complex that is situated along the SG highway in Ahmedabad. The site conditions are cleverly turned around by Ar. Malay Doshi of Saransh Architects and Designers in order to craft an experiential design that not only immerses the users in the workings, look, feel, and features of the UPVC and aluminum windows that are on display, but also satisfies the mandate for a reception, exhibit spaces, office spaces, pantry and storage, as well as support spaces for the twenty employees. The eye is immediately drawn to a material palette that is excessively extravagant and is characterized by components and colors that are loud and audacious. The welcome area has a dynamic triangulated ceiling design and wood finishes, which serve to greet guests as they enter the building. An inviting atmosphere is created in the room by the use of dark metal and wood. The floors and walls of the shop are finished in a black hardwood finish, and there is also a black metal grid measuring 9 inches by 9 inches that runs throughout the show portions of the store. This provide a cohesive background for the objects that are being displayed. The exhibition area also has a particular personality thanks to the staggered and broken lines of holes in the metal grid and the endpoints of the different facade treatments. Additionally, the space is illuminated by random grids of LED lighting that was built specifically for the ceiling. The metal grid not only provides visual permeability and transparency from one space to the next, thereby establishing a seamless appearance of the gallery, but it also serves as the transition for different facade finishes of brick and stone. Customers are able to visualize the range of windows and various jamb details, which makes it easier for them to evaluate the products in comparison to one another. As for whether or whether these daring selections fulfill the objective of drawing attention to the windows or diverting attention away from them, only the customers and the sales team of the business can determine. On the other hand, the workplace spaces emanate a sense of both comfort and refinement. By virtue of its one-of-a-kind exhibit and experience qualities, the display shop for The Window Factory reaffirms the exploratory essence of the brand. Take a look at the pictures on the website indiaartndesign.com. Commercial interior design, interior architecture, doors and windows, display design, experience design, and are some of the related articles.
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