Developing a sense of familiarity and awareness for your brand may be a process that is both time-consuming and challenging. Not only do you need to establish your visual identity, which includes your logo, but you also need to make sure that you are positioning all of these different aspects in the appropriate locations, where your target clients will be able to see them. This may be lot simpler to say than it is to execute, depending on the items or services that you offer, the manner in which you market them, the location of your business, or the industry in which you perform your business. Having said that, after you have completed all of the labour that is necessary for the creation of a corporate logo, why would you want to remodel your logo and run the risk of diluting or eliminating all of the recognition that you have earned? However, there are just as numerous, if not more, reasons why you may want to rethink your decision to redesign your logo. The reality of the matter is that there are many valid reasons for wanting to revamp your logo. At the end of the day, your brand has the capacity to tell a compelling tale, and you do not want to undermine that by damaging something that does not need any kind of repair. Continue reading if you have been considering redesigning your company’s logo but are unsure whether or not it is important to do so. Here are some reasons why you should consider doing so. for the reason that I am going to discuss the reasons why you should revamp your logo, as well as the reasons why you may want to rethink doing so, in this post. There are many compelling reasons to update your logo. Over the course of our company’s history, our logo has undergone a series of repeated redesigns as we have refined our branding. But why is it the penguin? It all began when Daniel and I watched the march of the penguins and came to the realization that the behavior of these magnificent birds represents many of the values that evision media upholds. These values include commitment, dependability, loyalty, pride, and nurturing. the various iterations of our logo, including the original version, which was actually hand-drawn by Daniel’s mother. It is likely that you are curious about the reasons behind our decision to alter our logo so many times at this point. well, first and foremost, our logo was looking rather antiquated, and we were aiming to attract to some new groups, including micro-business owners and aspiring entrepreneurs leaving the corporate sector, and we believed that updating our iconography would assist us to achieve so. In addition to the fact that our logo had an appearance that was out of date, it was also proving to be rather confusing. You know, the whole premise behind our logo is that the adult penguin is caring for the young, which is analogous to the way that we care for the success of our customers and the connections that we develop with them. However, regrettably, the majority of people did not understand this notion. Furthermore, there were some individuals who were unable to recognize that the logo contained penguins; thus, we wanted to make sure that this was made clear as soon as you had a look at it from the beginning. As you can see, the subtext that was placed underneath our logo was altered with each new iteration as well. This was done in order to ensure that it appropriately reflected the message that we were attempting to send to prospective customers. I thought it would be a good idea to begin this part with taking a look at our process for redesigning our logo, since it provides a number of excellent examples of some of the most compelling reasons to change your brand. I have included a number of other reasons why you may want to change your logo below, so that you can determine whether or not it is genuinely a smart idea to redesign your logo. Keeping this in mind, continue reading. rebranding In the event that you are currently in the process of rebranding your business or are considering doing so, it is possible that you may need a redesign of your logo in order to accurately represent the new direction, vision, and values of your organization. Most of the time, when customers ask us to rebrand their company, the first thing we do is create the logo for them. From there, we go on to designing the rest of their visual identity. There are certain situations in which you would not want to meddle with a logo since it is so easily identifiable; nevertheless, if you are considering rebranding your company, you should definitely also update your logo. corporate mergers and acquisitions Redesigning a firm’s logo may be an excellent method to express the new identity of the company, or to blend the values and images of the companies into a single entity. This is especially true in situations when two companies merge or when one company acquires another. One example is that the logos of United Airlines and Continental Airlines were changed after they combined. As may be seen in the graphical representation below, the word “united” has been merged with the globe that originated from Continental Airlines. Redesigning the unified brand to differentiate itself Depending on the circumstances, you may need to redesign your logo in order to separate your brand from those of your competitors. This is because the colors, typefaces, and/or images that you use could be too similar to those of your rivals. It is important to bear in mind that if it is very similar to the logo of another firm, this might potentially result in legal complications. This could imply that you could be sued and compelled to modify your logo owing to concerns of trademark and/or copyright infringement. expansion If you are considering entering new markets or offering new goods or services, or if you have already done so, you may want to consider redesigning your company’s logo to represent the new emphasis that your business is putting on. If you start to grow too much into other sectors, it is possible that your present logo will no longer make sense. This is because it may function great for your current clientele and the products and/or services that you provide. Check out this article to learn why the consistency of your brand, or the lack thereof, might determine the success of your company. During the process of revamping your logo, one of the most significant challenges you may encounter is a lack of consistent branding. This lack of consistency may, among other things, have the effect of causing confusion or alienation, diminishing people’s ability to identify your brand, and discouraging prospective consumers from purchasing your products. Therefore, if you are on the fence regarding whether or not to revamp your logo, then you should read this post. In it, you will learn about what brand consistency is, how it may be beneficial to your company, how you can maintain consistency throughout all of your marketing and branding, and even some of the most significant failures that have occurred as a result of inconsistent branding techniques. See our website for more reading. misguided arguments for redesigning your company’s logo However, there are just as many, and probably even more, reasons why you should avoid redesigning your logo. As I said earlier, there are a lot of strong reasons to change your logo, but even more reasons to avoid doing so. Any type of alteration to a company’s logo should not be taken lightly since it is undoubtedly the most recognized component of a company’s visual identity. Although a logo is not the be-all and end-all of your brand, it definitely is the most recognizable aspect. Throughout the course of history, when large, well-known corporations have attempted to alter their logos or otherwise rebrand themselves, the results have often been less than satisfactory, and in some cases, they have been completely unfortunate and humiliating. Therefore, if you are truly contemplating redesigning your logo, then you should remain with me here because I will discuss numerous scenarios in which altering your logo may not be the best choice. The makeover of your company’s logo should under no circumstances be done with the purpose of making it seem more frivolous. This encompasses a variety of factors, such as becoming disinterested in the colors, typefaces, or artwork that comprise your brand, or just want something else. Therefore, if you are considering redesigning your logo for the sole purpose of altering it, then it is generally not a smart idea. At the very least, you should take a long, hard look at the reasons why you are considering doing so. It is possible for the redesign of a logo to be both time-consuming and incredibly costly. In the event that you do not have an immediate need to change your logo, it is possible that it will not be worth your time or money to do so. This is particularly true for a small firm that has a restricted budget. Therefore, if you are considering redesigning your logo, it is imperative that you do a thorough cost-benefit analysis. This will allow you to be certain that you are making the appropriate choice, or it will prevent you from making the incorrect one. confusion Sometimes owners of businesses have the impression that prospective clients are having a difficult time understanding what their company does, and they often believe that a redesign of their logo may assist them in resolving this aspect of their organization. Your brand, however, is comprised of a great deal more than simply your logo and other visual components. Moreover, it encompasses the content that is shown on your website as well as all of the other written marketing materials that you have. Therefore, before you go ahead and put the finishing touches on redesigning your logo, you should consider analyzing all of the textual parts of your branding and determining whether or not you can improve your message in order to make it more understandable. On the other hand, if a redesign of the logo is not presented to consumers in an appropriate manner, it may result in confusion, cause customers who are devoted to the brand to become dissatisfied, or even cause them to demand that you return to the old logo. An excellent illustration of this is the attempt that Gap made in 2010 to change their logo. The quantity of negative feedback received from consumers was so overwhelming that gap quickly changed back to the original one. However, this did not occur without a substantial degree of shame, as well as the loss of a large amount of time and money. equity in a brand Your brand equity, which is simply marketing talk for the recognition and familiarity I stated before, may be significantly harmed by altering your logo, which can have a distinctly negative impact on your brand equity. In light of this, it is possible that you may wind up diluting all of the equity that you have built up over the years if you change your logo for the most inappropriate reasons. Before you rush through the process of redesigning your logo, you should first ensure that any modifications you offer are compatible with the core values and purpose of your firm, as well as the target audience(s) and the rest of your visual identity. Have you given any thought to revitalizing your company’s logo? Our company has been assisting business owners in the development of their brands for more than twenty years. Contact us right now to learn more about the services that we are able to provide for you. Susan Friesen’s linked articles, which are connected to the success of your company, include logo redesign and logo design. Please forward this article to a friend. Get stories like this one sent to your inbox directly from the source! Get a free subscription right now!
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